Psy and Snoop's satirical Hangover soars online
Whether you appreciate his over-the-top satirical take on aspects of South Korean culture or just enjoy the ridiculousness of his music videos, Psy is back with another earworm racking up the online views.
The viral video kingpin and veteran K-pop star released his eye-popping latest — Hangover, featuring rap legend Snoop Dogg (seen above) — on Sunday and as of midday Tuesday, the video is already hovering around 25 million views on his "Official Psy" YouTube channel.
Where Gangnam Style mocked the excessive consumerism of the titular 'hood in Seoul, Hangover pokes fun at a culture of excessive drinking in contemporary Korean society.
The video fits right into the recent oeuvre Psy has established with his international hits Gangnam Style and Gentleman: it's full of outlandish behaviour in colourful settings, booty-popping performers and an incessantly driving (some might prefer the term "grating") dance beat.
Ever savvy with social media, Psy and Snoop also teamed up with fellow online video guru Jimmy Kimmel earlier this week for a promotional jaunt.
Yes, they discuss the new collaboration but, more importantly, the trio took to a Los Angeles karaoke bar where Psy gamely offered up a few lines of Snoop's Who Am I (What's My Name?) while Snoop returned the compliment with Gangnam Style. Not to be outdone, late night host Kimmel delighted on clarinet during the trio's performance of That's What Friends Are For.
Love 'em or hate 'em, these guys definitely know how to snag our attention (for a few minutes, anyway).
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