The Buzz

Arcade Fire's Reflektor turns the camera on viewers

Categories: Music

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Cover art for Arcade Fire's next album, Reflektor, was confirmed by David Bowie's Facebook page after unverified images began circulating online over the weekend. (Facebook)

Grammy Award-winning Canadian band Arcade Fire unveiled their new song in unusual fashion (well, unusual for anyone other than Arcade Fire) on Monday.

Reflektor, the first single of their upcoming, eponymous album, debuted today on the website justareflektor.com. More than a simple music video, however, the seven-and-a-half-minute "interactive film" reacts to the camera on your phone or computer, and tracks your movements based on your phone's physical position or your computer's mouse.

In other words, moving your phone around in the air or swirling your mouse on a computer will manipulate the light sources and other visual effects over the course of the video.

First-time viewers might also be surprised to see their own face, superimposed into the video. Reflector indeed. Directed by Vincent Morisset, the video follows the story of "a young woman who travels between her world and our own," according to the teaser trailer's description on YouTube.



The band has experimented with interactive videos in the past for Neon Bible and We Used to Wait.

Conveniently, a band called The Reflektors, is playing a secret show Montreal's Salsathèque at 9 p.m. ET Monday. And according to CBC Montreal arts reporter Pierre Landry, another secret event by the band is rumoured to kick off at 5:30 p.m. With today's reveal one can consider it a lock that Arcade Fire will appear.

Reflektor leaked online on Saturday when it briefly appeared on Bandcamp before being removed. The full album is slated for release in October.

David Bowie also confirmed on his Facebook page that it was indeed his vocals on the track, describing the contribution as "a brief backing vocal."

The official, non-interactive music video also hit YouTube Monday afternoon, for those less interested in spinning around with their cellphone while walking down the sidewalk.

What do you think of Reflektor and the interactive music video? Is this Arcade Fire's next hit or did it fall flat? Did the interactive video enhance or obscure the music itself?

Tags: music

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