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Video game heroines reinterpreted by fashion illustrator

Categories: Gaming

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Princess Zelda, from The Legend of Zelda games, was reinterpreted with fashion by Alexander McQueen. Fashion illustrator Danielle Meder used Kate Middleton as inspiration. (Danielle Meder)

A project for Toronto's Gamercamp video games festival is reinterpreting the looks of some of the most well-known characters in the history of gaming with the help of real-world fashion.

"Double Flawless" is a collaboration between Gamercamp founder Jaime Woo and fashion illustrator Danielle Meder. Five video game characters were given new wardrobes based on fashion designers, with a celebrity "style icon" that Meder felt the characters could relate to in the real world.

GALLERY: Video game heroines transformed into style icons

The Legend of Zelda's Princess Zelda, Mass Effect's Commander Shepard, Tomb Raider's Lara Croft, Street Fighter's Chun-Li and Mortal Kombat's Mileena received makeovers for what Woo and Meder are calling Double Flawless' Fall-Winter 2013-2014 collection.

Woo says the idea for the project came to him when he was reading blogs that explored what the fashion in the television show Mad Men said about its characters.

"We're so used to the comic action hero mode of costumes, where the clothes don't tell a story," says Woo. "What if the costumes players universally recognized were but work uniforms? How would these women dress for, say, a gala, a premiere, or a night on the town?"

Woo gave Meder only basic information about the characters, and Meder says she came into the project as "a total outsider."

"I found that videogames and fashion share much in common," says Meder. "They're both idealized universes full of strange characters, hierarchical in nature. Both are based on different notions of status; in one world, power is conferred by violence and skill, in the other, by snobbery and creativity."

Related Link: Gamercamp video game festival all about diversity, creativity

The phrase "Double Flawless" comes from Mortal Kombat, a fighting game known for courting controversy with both its graphic violence and scantily clad women.

Meder reinterpreted Mileena, who usually wears skimpy, bondage-themed outfits, with selections from the Balmain Spring 2011 collection. Actor Lindsay Lohan provided the real-world inspiration for the ensemble.

"Mileena's unhinged aspect immediately suggested Lohan as her icon," says Meder. "Lohan has got this scattershot fashion sense that occasionally veers towards the overly revealing."

The designs will be included in the festival's companion magazine in November.

Tags: fashion, video games

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