Would carbon emissions data affect your fast-food choices?

A Swedish burger chain is trying to promote environmentally friendly choices by including every item's carbon footprint on its menus.

Max, the family-owned restaurant chain, hopes to both influence customers' choices and help their own business with the new information.

"It differentiates us from the competition and makes us more competitive," Par Larshans, Max's chief sustainability officer told the Globe and Mail. "And we are convinced in the long term we will have a change in customer behaviour. It doesn't happen overnight."

According to the results of a study commissioned by their CEO Richard Bergfors, the company's total carbon footprint is approximately 27,000 tonnes of carbon dioxide per year. Roughly 60 per cent of that footprint comes from the production of beef.

Max's website states it only sources local beef and chicken, reducing transportation-related carbon emissions, and that all its restaurants are powered by wind energy.

Would carbon emissions data affect your fast food choices? Would you like to see this information available at fast food restaurants in your area? Share your comments in the comments section below.



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