Is PETA going too far with new porn site?

Actress Pamela Anderson poses for photographers at the unveiling of a new advertisement for People for the Ethical Treatment of Animals (PETA) in London on Oct. 24, 2010. (Akira Suemori/Associated Press)

Animal-rights group People for the Ethical Treatment of Animals (PETA) is intending to launch a porn site to promote its cause, The Telegraph reports. 

PETA plans to use both pornographic imagery and footage of animals suffering on the site to make viewers more aware about animal rights. 

Set to launch some time in December, the XXX-rated site is expected to spark criticism from women's rights groups, who have taken issue with some of PETA's controversial ad campaigns in the past. 

Notably, an ad that featured an obese woman alongside a "Save the Whales" slogan inspired a Facebook group called Real Women Against PETA.

Jill Dolan, director of the program in gender and sexuality studies at Princeton University, has called PETA's porn site idea both "lame" and "misogynist."

Lindsay Rajt, PETA's associate director of campaigns, has since defended the site, by stating that all PETA models are active, willing participants who are choosing to exercise their voices for the cause.  

Have PETA's tactics gone too far? Do their publicity campaigns distract from their mission? Let us know in the comments below.

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