Do celebrity appeals make you more likely to donate?

Actress Kirsten Dunst arrives at a Save The Children fundraiser in Los Angeles in January. (Matt Sayles/Associated Press)

Save the Children launched a global social media campaign, 'I'm Gonna Be Your Friend' on Tuesday to encourage donations for famine relief in East Africa. They've partnered with more than 150 celebrities to promote the call to their many fans and followers on Facebook and Twitter.

Save the Children has created a short film of the crisis in East Africa that has been set to the 1973 Bob Marley & The Wailers song 'High Tide or Low Tide.'



They hope the video will reach over a billion people through the social media campaign. The song and film are available for download on iTunes, on the campaign's website and via Bob Marley's Facebook page, with proceeds going to Save the Children's East Africa famine relief work.
Celebrities have already begun to tweet the call for support through the #beafriend hashtag:

Other celebrities who've signed on to support 'I'm Gonna Be Your Friend' include Lady Gaga, Justin Bieber, Kanye West and Madonna.

How does celebrity endorsement affect your likelihood of donating? Are you more likely to donate if your favourite celebrity promotes a charity or cause?

Related links:

• Special Report: Famine in Africa
• Do you plan on donating to the cause in East Africa?

(This survey is not scientific. Results are based on readers' responses.)