Kraft Dinner: Was Kraft right to target the 'Kick the KD' classes?

Calgary food blogger Dan Clapson's website, pictured above, includes information on his free course, called Kick the KD.

By CBC News

Kraft Canada has asked the teacher of a class promoting healthy eating to stop referring to its macaroni and cheese product.

Calgary food blogger Dan Clapson offers Kick the KD, a free, 10-week cooking program, to students from the University of Calgary.

On Tuesday, he received a notice from Kraft Canada demanding the name be changed and any references to Kraft Dinner be removed from promotional materials, including his website, on penalty of legal action.

"This program has been running for a while, so I was definitely surprised. I am just one person and I don't really feel comfortable picking a fight with a billion-dollar company," Clapson said.

"If this program was Canada-wide, maybe I could see that hurting their brand or something. But for a small class, teaching 15 kids in Calgary, I think that's pretty aggressive," he said.

Read more.

Do you think Kraft Canada was right to ask for the change in the class name? Let us know what you think in the comments below.



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