Snowboarder Alexey Sobolev puts phone number on helmet, 2,000 texts ensue

Russian snowboarder Alexey Sobolev competed in slopestyle qualifying with his cellphone number written on his helmet. It was his idea of trying to get through what he called the boredom of the athletes' village on the mountain.

'Some of the messages are not appropriate to read aloud'

Russia's Alexey Sobolev competed in slopestyle qualifying on Thursday with his cellphone number written on his helmet. He said he has received more than 2,000 texts since then. (Sergei Grits/Associated Press)

Here's hoping Russian snowboarder Alexey Sobolev has unlimited texting on his phone.

Sobolev competed in slopestyle qualifying on Thursday with his cellphone number written on his helmet. It was his idea of trying to get through what he called the boredom of the athletes' village on the mountain. Sobolev says he has received more than 2,000 texts since then.

After practice on Friday, he said most of the messages he has received are wishing him well in the Olympics.

"Most of the messages are good luck messages and messages from the girls," Sobolev said. "Some of the messages are not appropriate to read aloud."

Olympic rules prevent Sobolev from competing with his number on his helmet in the finals on Saturday. As far as he's concerned, his mission is already accomplished: "Everyone already knows my number."