New York police face backlash for #myNYPD photo campaign

A public outreach campaign by the New York City Police Department has backfired — in a very public way. Its call-out to Twitter users to share pictures of themselves interacting with police officers using the hashtag #myNYPD brought in a flood of photos of police brutality instead of the friendlier images the department was hoping for.

Police department's #myNYPD Twitter call for photos of public interaction with officers doesn't go as planned

A New York City police officer swings a baton at Occupy Wall Street activists on May 1, 2012. This photo is among the many put on Twitter in response to the NYPD's request for Twitter users to share pictures of themselves posing with police officers. It likely wasn't what organizers of the social media campaign were expecting. (Mary Altaffer/The Associated Press)

A public outreach campaign by the New York City Police Department has backfired — in a very public way.

Its call-out to Twitter users to share pictures of themselves interacting with police officers using the hashtag #myNYPD brought in a flood of photos of police brutality instead of the friendlier images the department was hoping for.

The NYPD sent a tweet on Tuesday, saying it might feature the photographs on its Facebook page.

The responses soon turned ugly when Occupy Wall Street tweeted a photograph of cops battling protesters with the caption "changing hearts and minds one baton at a time."

Other photos included an elderly man bloodied after being arrested for jaywalking.

Some respondents did send in the type of police-friendly photographs officials were hoping to get.

NYPD spokeswoman Kim Royster says the uncensored and open dialogue was good for the city.

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