New beer-flavoured jelly beans 'clean, crisp, mildly bready'
Jelly Belly introduces Hefeweizen-inspired ale flavour
If you’ve ever had a craving for candy with a more grown-up punch, you’re in luck — Jelly Belly, the California company known for their creative confections, has just introduced beer-flavoured jelly beans.
The Hefeweizen-inspired ale flavour, which will be in stores worldwide early this year, took three years to perfect, according to a company release.
The flavour profile is described as “clean with notes of wheat and a touch of sweetness,” and the aroma is “mildly bready.”
“Anyone who enjoys a good, cold beer will enjoy Draft Beer Jelly Belly beans for the simple fact that it tastes just as you’d imagine,” said Rob Swaigen, vice-president of marketing for Jelly Belly.
But if you were hoping to get tipsy, you’re better off having a couple of pints — the jelly beans are alcohol-free.
Jelly Belly is also offering up recipe ideas for “beer cocktail” jelly bean flavours. For a beer sangria, pop two draft beer beans and one peach bean into your mouth, then chew. For a Michelada, combine two draft beer beans, one lemon lime bean and one Tabasco bean.
The 145-year-old candy company is known for its wacky and inventive — albeit not always delicious — flavours, including buttered popcorn, dirt, rotten egg and vomit.