KFC apologizes for Thailand quake fried chicken pitch

KFC Thailand has issued an apology after being criticized for a Facebook post urging people to rush home during Wednesday's tsunami scare and order a bucket of fried chicken.
KFC in Thailand has apologized and removed on online message that urged people to hurry home and order chicken as they followed the news about an earthquake off the coast of Indonesia. (Michael Dwyer/Associated Press)

KFC Thailand has issued an apology after being criticized for a Facebook message that urged people to rush home during Wednesday's tsunami scare and order a bucket of chicken.

As people were being urged to leave beach areas, the company posted this message: "Let's hurry home and follow the earthquake news. And don't forget to order your favourite KFC menu."

It prompted hundreds of angry comments on a variety of Thai web boards that denounced the company as insensitive and selfish.

By Thursday the message was removed and replaced by one that asked for forgiveness.

Wednesday's earthquakes in Indonesia revived memories of the 2004 Asian tsunami that claimed 230,000 lives, including more than 8,000 people in Thailand.