After 57 years as a tall, leggy blonde, Barbie just underwent her most dramatic beauty transformation ever by getting not one, but three new bodies.
Mattel unveiled petite, tall and curvy versions of its iconic doll on Thursday, saying that they "represent a line that is more reflective of the world girls see around them."
Indeed, with seven skin tones, 22 eye colours and 24 different hairstyles available for each body type, children have more options than ever before when it comes to what their Barbie dolls look like.
But what about adults? And, specifically, adult men?
Women, many of whom grew up playing with Barbies, have been raving over the changes on Twitter all day, praising Mattel for finally responding to decades worth of criticism over the doll's original shape and its harmful effect on body image in young girls.
But being that this is 2016, some people are saying that Mattel hasn't done enough to represent the diversity of all people on Earth.
And where is #DadBod Ken?
#barbie where is fat ken? where is short nerdy ken? where is tall lanky ken?— @ubiquitousidiot
While Mattel and similar companies have been taking steps to combat criticism over their "gendered toys," Barbie is still marketed almost exclusively to girls (and, of course, parents with female children.)
It may seem odd to some, then, that masses of grown men are demanding a more realistic-looking male companion for Barbie on Twitter right now.
Does the world really need a hairy-chested, beer-drinking Ken doll with something other than a smooth patch between his legs?
Maybe, but most of the people talking about it on Twitter seem to find the idea more funny than inspiring.
Girls whined about Barbie's body enough to get it changed because it was "unrealistic". Meanwhile... pic.twitter.com/1xZducaSGv— @BradleyPrice15
Yeah but when are they going to make a Barbie for me, the disillusioned white male in his 30s?— @hamsandcastle
wife bought me the dadbod barbie. comes with a little Weber grill and gray New Balances.— @ReformedBroker
"Just like OG Barbie, Curvy Barbie is problematic," wrote Kelsey Miller of the new dolls for Refinery29. "First of all, she's curvy, a somewhat dated euphemism for all plus-size women, implying that if you're not thin, then you'd better be a voluptuous hour glass."
Despite problems like these, however, Miller argues that the volume of conversations about feminism and body diversity revolving around Barbie today is good thing.
"Today, she's groundbreaking, but when she becomes a normal toy, what ground might be broken next?" she asks. "There is so much difference among us and so many words we're scared to say out loud. If Curvy Barbie gets us saying some of them, who cares how big her thighs are? The point is, we're talking."
Jill Filipovic had a different take, which she shared in a Time magazine piece titled "Barbie's Problem Is Far Beyond Skin-Deep."
"The Barbie of my childhood just got an extreme makeover," she wrote. "It's a feminist victory, especially for parents who want to allow their kids the creative fun of playing with dolls but don't want to send the message that looking like Barbie is something to which girls should aspire."
"One pointy-toed step forward, though, is hardly a giant leap for womankind," Filipovic continued. "Barbie is a literally objectified woman, not a superhero or an action figure but a plastic lady notable because she's pretty."
Many on Twitter expressed similar opinions today as news of Barbie's new bodies spread.
Curvy, petite, tall, or anything else, it's not the doll's shape they take up with, but the fact that Barbie's appearance is of so much importance to so many people.
The New Barbie meta story is that girls are still being told that what their body looks like is more important than what they do with it.— @LuxAlptraum
If a girl is still young enough to play with #Barbie, she's too young to care about body image - stop putting adult hang-ups on children.— @Ella_M_Whelan
I think the new #Barbie campaign is nice but when I was a child they were just "toys" I never needed them to be politically correct— @VeuveAndCouture
The new Barbie dolls are available for preorder online now and will ship in February, according to Mattel.
Beer-bellied boyfriends not included.