Ladies and gentlemen, welcome to the age of "selfie shaming."
A video that shows several young women taking photos of themselves at an MLB game in Arizona Wednesday has managed to crack hard news lineups around the world in recent days.
The controversial clip in question first emerged online Sept. 30 when it was uploaded to Major League Baseball's official website with the title "Fans have fun taking selfies."
While rather innocuous sounding, the televised footage from Wednesday's Arizona Diamondbacks home game against the Colorado Rockies proved uncomfortable for some to watch as sportscasters lambasted said selfie-taking fans for nearly 2 minutes.
"Do you have to make faces when you take selfies?" asked one Diamondbacks announcer as the camera focused on a group of Alpha Chi Omega sorority members from Arizona State University.
"Wait, one more now," said the other. "Better angle. Check it. Did that come out OK? That's the best one of the 300 pictures of myself I've taken today."
The announcers, Steve Berthiaume and Bob Brenly, seem to become almost angry as they continue watching the young women take photos.
"Every girl in the picture is locked into her phone. Every single one is dialled in. Welcome to parenting in 2015! They're all just completely transfixed by technology," said one.
"Oh, hold on. Gotta take a selfie with a hot dog. Selfie with a churro. Selfie ... just of a selfie," and later "Here's my first bite of the churro. Here's my second bite of the churro."
"Help us, please. Somebody help us."
As the footage spread (quite quickly, thanks to Reddit,) many online initially took to ripping on or laughing at the students themselves.
"Try to count all the selfies this sorority took at a D-backs game," wrote Sports Illustrated Thursday. "The announcers are hilariously put off by the girls' selfie-frenzy, begging them to put their phones down, as they make endless variations of duck faces for their Snapchat accounts."
Facebook and Twitter users were far less kind, lobbing insults such as "Future Single moms of America," "Where's a foul ball when you need one?" and "Let's pay money and take up seats just to take a picture and look like we are into sports and not complete idiots."
Many others, however, took up issue with the commentators themselves, calling their remarks inappropriate — especially in light of the fact that fans had actually been encouraged to take selfies in the stadium as part of a T-Mobile promotion right before the sorority girls appeared on camera.
As MLB.com's video itself shows, a selfie-themed contest was taking place at the game while the students were taking their photos.
Wow that would have been helpful to know before that the ball park was encouraging the pictures for a promotion.... http://t.co/Rm1RgKFHmK— @MrThomas_1978
Because, yes, fun fact, the announcers told people to take selfies as part of a T-Mobile contest http://t.co/72aWMqR5ni— @kaitlinugolik
Independent of the fact that the young women had been told to take selfies, many simply took up issue with how the sportscasters spoke about the young women.
Numerous think pieces are spreading across the web right now with headlines such as "Sorority girl selfie hate way overblown and misguided" "Does sportscasters' mockery of selfie-takers highlight a generational divide?" and "Sorority girls took selfies at a baseball game — and grown men mocked them for it,"
"There's just something generally icky about two grown men publicly commenting for an extended period of time on a group of younger women who don't know they're being discussed," wrote Lara Rutherford-Morrison for Bustle in a piece called "Selfie-shaming these sorority girls isn't Funny — it is just one more way women are shamed for owning themselves."
"What have we learned today?" wrote Slate's Amanda Hess similarly. "Men like to look at young women. Young women like to look at themselves. Men don't like it when young women look at themselves. But they don't dislike it enough to stop looking at them when they're looking at themselves."
Twitter has been flooded with messages sharing these same sentiments since Thursday.
just imagine a world where young women could grow up and feel confident in loving themselves without grown-ass adult men mocking them.— @catesish
selfie bashing is actually a real thing and the baseball jumbotron incident made it pretty plain; women get mocked for having their own fun— @rachsyme
"When men get drunk & belligerent at a game that's just part of baseball culture, but if a girl takes a selfie ... " http://t.co/ITDYtu0PYM— @anne_theriault
Whether you're talking boy bands or selfies or sorority girls at baseball games, our culture thrives on hating the things young women love.— @JulieSLalonde
all right, so from what I'm gathering, people are mad at teen girls for taking selfies at a baseball game? pic.twitter.com/wAvEYMbu1Z— @Baer_Bill
The women in the video seem to have remained positive about the situation. A local news outlet, Azcentral, reported that Fox Sports Arizona and the Diamondbacks reached out to the sorority sisters Thursday after they went viral to offer them free tickets to another game.
Alpha Chi Omega declined the tickets, and instead asked that they be given to a local organization that supports victims of domestic violence.
"If everyone who viewed this statement took the time to make a donation in recognition of domestic violence awareness, which is Alpha Chi Omega's national philanthropy, we would be so grateful!" wrote the group on its Facebook page. "We are happy to have the opportunity to shed some positive light on such a sensitive subject."
How's that for millennial narcissism?