A teen in Charlotte, N.C., had an idea for his high school talent show: He'd walk up to a fold-up table, flip a bottle of water in the air and have it land squarely on the table.
"That's it? That's all you're doing?" school administrators asked in disbelief.
Little did they know.
Mike Senatore, a senior at Ardrey Kell High School, didn't just flip the partially full bottle onto the table — he knew how to sell his talent.
A friend suggested a suitably dramatic musical score: "300 Violin Orchestra" by Jorge Quintero.
Mike approached the table in a slow-motion run, building up the tension.
When the music reached its crescendo and the violins suddenly went silent, he straightened up and got down to business.
He flipped the bottle over once and it stuck its landing on the table, sending the crowd into hysterics.
Here's another video of Mike's talent.
And one more.
Videos of the feat have been viewed and reposted thousands of times on Twitter.
His classmates were suitably proud.
Michael Senatore has been practicing for this moment for years. Hard Work truly does pay off #flipheardaroundtheworld— @sam_chuong
Me to my grandkids in 50 years: "I was there the day Michael Senatore flipped a bottle for the senior talent show."— @actressgrl
So happy I could share @Mike_Senatore genius to the world— @WesleyManning6
I'm gonna turn on my TV later this week and see @Mike_Senatore flipping bottles on every channel— @AKmovieguru
The flip quickly gained meme status, getting converted into a GIF and being covered by major American blogs.
Today on the internet pic.twitter.com/9x6QEcYixN— @ConIsles
And then came the local and national TV news coverage.
Ardrey Kell Senior Mike Senatore shows us his "only talent", that now made him famous on the Internet pic.twitter.com/Bf0pMPlXEb— @WCNCDanY
Soon, brands were getting in on the action.
It was all pretty overwhelming.
These past two days have been a blur— @Mike_Senatore
This meme very much accurately describes my day pic.twitter.com/zxPMVyUJWe— @WesleyManning6