Residents of Planet Earth were shaken to the core early Thursday afternoon when Facebook — the social network that prides itself on being reliable — went down worldwide.

Early reports suggest that all 1.49 billion Facebook users across the globe were unable to access their accounts as of 12:30 p.m. ET, seeing error pages instead of their own newsfeeds upon navigating to the site.

"Sorry, something went wrong," read the message most users were greeted with. "We're working on it and we'll get it fixed as soon as we can."

While the site appeared to be loading again for some by approximately 12:45 p.m. ET (albeit slowly, with many features missing,) Venture Beat reports that the complete mass outage lasted at least 10 minutes

According to Facebook's own Platform Status for developers, the Facebook Graph API became unavailable as of 12:30 p.m. ET. The issue was said to officially resolved at 1:22 p.m. ET.

"A Facebook-wide issue means the Facebook Graph API is temporarily unavailable," read a message posted on the developers site at 12:35 p.m. ET. "We're working with our core infrastructure teams to identify the issue and will update you when we have more information."

Facebook Platform Status

According to Facebook's own Platform Status for developers, the Facebook Graph API became unavailable as of 12:30 p.m. ET. The issue was said to officially resolved at 1:22 p.m. ET. (Facebook.com)

Without a way to post, creep and comment on things within the world's most popular social network, many turned to Twitter with their updates.

As if often the case with an internet outage of this magnitude, many made jokes about "going outside" and "getting offline" and communicating "the old way."

As Business Insider reports, Facebook users reacted similarly in January when the site went down for an hour due to technical issues caused by changes to configuration systems. During that outage, some users reportedly even called 911 to report the network failure.

CBC News has reached out to Facebook for comment on what may have caused this most recent service outage, and will update this story as more information is known.