North Korean leader Kim Jong-un and American reality TV star Kim Kardashian West now have more in common than their names and the ability to generate headlines with hairstyles.

Introducing Kimunji: A free emoji set dedicated to the 33-year-old dictator and various things he's become associated with since taking the reins as supreme leader in 2011 following the death of his father, Kim Jong-il.

Not to be confused with Kardashian's chart-topping iPhone app 'Kimoji', Kimunji doesn't cost anything to use – nor does it include any nail polish, luxury cars or butts.

It's also web-based, independently developed, and significantly smaller than Kardashian's app with just 12 stickers to choose from as opposed to more than 500 Kimojis.

Aside from one wink to the Kardashian cry face meme, in which a Kim Jong-un sticker bears a single tear, Kimunji's stickers are based mostly on the North Korean leader's public image and news of his actions in recent years.

Two separate emojis of what appear to be missiles are most likely a nod to North Korea's recent launch of a long-range rocket that the United Nations and others called a cover for a banned test of technology.

A mushroom cloud appears to reference the country's widely disputed claim of developing a hydrogen bomb in December, while a Dennis Rodman sticker plays on the former U.S. basketball star's alleged friendship with Kim.

As TheNextWeb points out, two emojis in the set also feature Kim's grandfather and longtime supreme leader of North Korea Kim Il-sung, who is designated in the country's constitution as its "Eternal President."

"Copy & paste to share with your comrades," reads a single line of text about the set of 12 stickers.


Web and graphic designer Ben Gillin of Houston, Texas, created the Kimunji himself and launched it over the weekend, according to his Twitter feed. 

However, it wasn't until Tuesday when his site was featured on ProductHunt, a popular tech and design site, that it really started gaining traction online.

Some have criticized the project for making light of harsh human right's conditions in Kim Jong-un's country – something that the top UN envoy to North Korea said he should be held criminally responsible for last month.

"I know it's all in good fun, but I don't feel like popularizing a ruthless dictator is a good idea," one commenter wrote on ProductHunt.

Gillin replied  that this was not his intention.

"That's the point," he wrote. "It's satire. Unfortunately the original Kimoji is not."