Creeping the fabulous lives of other people on Instagram is a great way to ruin your mood, according to science.
Yet despite a growing body of well-publicized research to this effect, many of us still spend time looking at social media feeds that make us feel sad, inadequate, ugly or like we're otherwise "missing out."
Socality Barbie epitomizes the type of people behind these perfectly curated online presences — the celebrities, socialites and trust fund babies whose Instagram accounts suggest they do little other than buy beautiful clothes and hang out with their squads at the lake.
She was designed, in fact, to do just that.
Vogue reports that an anonymous Portland-based wedding photographer created the @SocalityBarbie Instagram account to poke fun "at all those insufferable people on your feed who can't help but post a highly stylized shot of their artfully foamed cappuccino."
While the account has been active since June, only about 7,000 people were following it on Thursday when WIRED featured the #blessed brunette in a story.
"Hipster Barbie," as she's better known, has now amassed more than 840,000 followers on Instagram with her pensive selfies and gratuitous use of the word "authentic."
The woman behind the account, who is choosing to remain anonymous, was inspired to create Socality Barbie by existing Instagram users and their futile desires to appear unique by posting the same VSCO Cam-filtered vanity shots.
"People were all taking the same pictures in the same places and using the same captions," she told WIRED. "I couldn't tell any of their pictures apart so I thought, 'What better way to make my point than with a mass-produced doll?'"
The consensus online among people who know someone like Socality Barbie (or happen to be someone like Socality Barbie) is that the parody is pretty spot on.
"Outfitted in Warby Parker-style frames, beanie, and Herschel backpack, Socality Barbie nails every Insta photo and hashtag that's ever stoked our lifestyle envy," reads Refinery29's piece on the rising internet star. "Strategically positioned coffee mugs and reading material: check. Artfully arranged travel items: check. Magazine-worthy beach moment: check."
And her photos aren't the only thing on point. Like the users she takes inspiration from, Socality Barbie's creator attaches long strings of hashtags to every post.
Many of those tags, like #neverstopexploring, #letsgosomewhere and #liveauthentic, are already in widespread use outside — and the photos they pull up prove Socality Barbie's account to be almost painfully accurate.
When asked how she felt about seeing real Instagram users post photos and captions like the ones she parodies through Socality Barbie, the photographer behind the account said she understands why the style is popular.
"I get it, it's pretty to look at," she told WIRED. "But it's so dishonest. Nobody actually lives like this. And it's so overdone that it's becoming boring."