Model Taylor David, who goes by Jack Greystone, says Canada has been rocking the man-bun since 2004 – and as one of the world's most-recognizable faces associated with the 'do, he should know.
Featured on more Buzzfeed listicles, Pinterest boards and fawning Tumblr blogs for his hair (among other things) than we can count, it's virtually impossible to run a Google Images search on the term "man-bun" without seeing Greystone's photos. Lots of them, everywhere.
The video, directed by Natalie Rae Robison, reveals a famous man-bun model's struggle behind his maintaining beautiful hair. In it, Greystone explains how the hairstyle is more like a lifestyle.
Outside of the parody spot, Greystone isn't truly a slave to his bun – as evidenced by the amount of photos in which his hair is down on Instagram (where his nearly 200,000 followers freak out over every post.)
Still, he's got plenty to say about the polarizing hairstyle, which according to Greystone, originated in Montreal.
"We own the man-bun," he tells CBC News. "The French Canadians started it from there."
Fashion bloggers who've tried to tie down the origins of the man-bun may disagree, but as an actual man-bun icon, Greystone has a unique perspective on the trend.
Born in Windsor, Ont., the model has created a strong social brand and following for himself by topping lists that praise the look, at least in part.
Jack Greystone's last Instagram post LORD HAVE MERCY ON ME—
Jack Greystone's last Instagram post LORD HAVE MERCY ON ME— @UNCONDlTlONlALL
I swear every straight woman on Instagram fancies jack greystone—
I swear every straight woman on Instagram fancies jack greystone— @aeipvthy
He's also been donning the hairstyle since the '90s, when the style was "just to keep it in a low ponytail."
It was during a visit to Montreal one summer over a decade ago where he started to see the the modern man-bun emerge as the new norm.
Man-bun naysayers have called the hairstyle the "mullet of this generation," among other things. To an extent, Greystone says he agrees.
"You know the tiny little ones on the top that are not even anything and they're wrapped around a thousand times with an elastic? You know those little top knots?" he says. "If you have a man-bun because you forced it ... that has to go," he says.
But if it's a functional bun in that it serves the purpose of holding back hair long enough to be held, the fad will be more than just a passing trend.
"It then has genuine longevity in style," Greystone says.
While the hairdo still has its critics, Greystone predicts that the man-bun is here to stay.
He says he doesn't see himself cutting his locks anytime soon and will be sticking to what he says is his hair-care regime: a yearly trip to the Caribbean for its salt water and fresh fruit.