Stephen Harper isn't perfect, according to a new Conservative ad uploaded to YouTube on Sunday.
The 30-second spot features a series of Canadians talking about their concerns regarding the economy.
"The NDP? They can't manage money. And they don't understand that business creates jobs," says one man. Another says, "Justin's promising to run deficits. Deficits! He says deficits are good."
Toward the end of the video an elderly woman then comments on Harper.
"Stephen Harper isn't perfect, but when it comes to the economy — we can depend on him."
This ad was produced by the Conservative Party of Canada. It is embedded here for informational purposes and does not constitute an endorsement by CBC News.
Harper has since echoed the statement.
"I am who I am. Canadians know me. I'm not perfect. But I'm dedicated to my country, I love my country. I think I've done as good a job as I can do," Harper told CBC's Peter Mansbridge in an interview that aired Monday night.
The "not perfect" slogan raised a few eyebrows on Twitter.
Our once-bright dreams now crumble around us. All is lost. We will never be this young again. Vote Conservative. #NewToryCommericals— @Adam_Stirling
"Stephen Harper isn't perfect. Ask a Canadian government scientist. Ha, psyche."— @bruce_arthur
Several people noticed a similarity with messaging used by Rob Ford
Liberal strategist Rob Silver got in on the Ford jabs as well.
Some cracked 'Peegate' jokes.
It's true Stephen Harper isn't perfect...he chooses candidates that will pee in your cup while you're not looking #peegate— @Sarahickling1
Including a former Liberal aide who is no stranger to campaign missteps.
There were hairdo jokes too.
Stephen Harper isn't perfect, but his hairdo is. So there's that.— @bdenovan
Others saw the ad as a sign the Tories are in trouble...
... NDP staffers among them.
But many saw a calculated strategy.
In invu with CBC, Harper used same "I`m not perfect but..." line that`s also in new CPC ad. So this is a strategy. http://t.co/ijLqtRYGcE— @glen_mcgregor