There's nothing like entering the world of politics to bring out every salacious thing you've ever done, said or tweeted for all the world to judge ... except for maybe entering the world of reality TV.
As a man of both camps, Republican presidential candidate Donald Trump has gone to great lengths in assuring Americans that he's got "nothing to hide." And maybe he doesn't.
At least not so much as what's already out there, hiding in plain sight, for anyone with an internet connection to find.
"A woman who is very flat-chested is very hard to be a 10." - Donald Trump to Howard Stern, 2005
Quotes, a one-minute-long commercial produced by the Our Principles PAC (and not authorized by any specific candidates), is simple in that it features nothing but women reciting things that Trump has publicly said about women.
"Bimbo," says one actress at the top of the ad. "Dog," says another. "Fat pig."
The quotes grow more shocking and obscene as the ad progresses, each of them accompanied by a line of text referencing when the words were spoken, in what context, and where evidence of this can be found.
Some of the most vulgar lines in the ad, read solemnly by women of varying ages against a stark white background, were taken from interviews Trump gave to radio host Howard Stern throughout the 90s and 2000s.
Buzzfeed News reported in February that the presidential candidate appeared on Stern's radio program upwards of two dozen times during that period, and that "Trump frequently discussed women he had sex with, wanted to have sex with, or wouldn't have sex with if given the opportunity."
"He also rated women on a 10-point scale," wrote Buzzfeed reporters Andrew Kaczynski and Nathan McDermott, who compiled hours of audio in which Trump "ranks, rates, and degrades women."
"A woman who is very flat-chested is very hard to be a 10," said Trump of actress Nicollette Sheridan in one such interview. In 2000, he told Stern that he would have slept with the late Princess Diana if he'd been given the chance.
"She had the height, she had the beauty, she had the skin, the whole thing," he said. "She was crazy, but you know, these are minor details."
The Our Principles PAC commercial, released Monday, also sourced quotes from multiple other interviews and public statements given by Trump in recent years.
- "You know it really doesn't matter what they write, as long as you've got a young and beautiful piece of ass." - to Esquire in 1991
- "There was blood coming out of her eyes... blood coming out of her... wherever." - to CNN, referencing Fox News debate moderator Megyn Kelly, in 2015
- "Women; You have to treat them like shit." - to New York magazine in 1992
"This is how Donald Trump talks about our mothers, our sisters, our daughters," the spot concludes before throwing to the URL TrumpQuestions.com. "If you believe America deserves better, vote against Donald Trump."
According to TIME, the Our Principles PAC was formed in January 2016 by a Republican strategist with ties to Mitt Romney's 2012 campaign, and receives most of its funding from Marlene Ricketts, the wife of TD Ameritrade founder Joe Ricketts.
The group's spokesperson, Tim Miller, told Mic on Monday that Our Principles spent $500,000 US to air the ad on national cable digital platforms in Ohio, Florida, Illinois and Missouri ahead of Tuesday evening's U.S. primaries in those states and in North Carolina.
With almost 1.7 million views in just one day, the ad has certainly been gaining quite a bit of traction online.
It didn't appear to affect how Trump fared in the primaries, however. The Republican candidate won several states that voted on Tuesday, but lost Ohio to the state's governor, John Kasich.
For those interested, a separate group called The American Future Fund released its own Trump attack ad last week to similarly highlight the candidate's ... less-than-polite vocabulary: