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WestJet Miracles Campaign: Behind the Scenes

As part of a viral marketing campaign, WestJet launched a day of "12,000 miracles." Behind the scenes, the day included a chance encounter with Great Big Sea's Alan Doyle.
As part of a viral marketing campaign, WestJet launched a day of "12,000 miracles." Behind the scenes, the day included a chance encounter with Great Big Sea's Alan Doyle. 1:42