Who will be Canada's next tech darling?
By Daniel Schwartz, CBC News
Posted: Jul 15, 2012 3:58 PM ET
Last Updated: Jul 17, 2012 1:34 PM ET
Related
Related Stories
External Links
(Note:CBC does not endorse and is not responsible for the content of external links.)
In the past seven days, at least six takeovers of Canadian technology companies were announced.
Those are six companies that will no longer be on the list of candidates to seize the top-dog mantle from Research In Motion (RIM), should it continue to falter. And it also illustrates one of the big challenges in the technology sector to come up with Canada's next high-tech darling.
Vancouver's Singular Software, Ottawa's Headwall Software and Halifax's GoInstant were acquired by larger U.S. companies, while Toronto's Scriptlance was taken over by the largest company in its field — the outsourcing and crowdsourcing marketplace — Freelancer.com, which is based in Australia
Two were taken over by other Canadian tech companies: Waterloo's Rebellion Media acquired Sortable and Montreal-based OneDesk acquired Ryma Technology Solutions.
Takeovers are endemic of course — and much discussed within Canada's vibrant tech startup community.
But as entrepreneur John Philip Green says, although there are "a lot of great stories to be told, a lot of people working really hard, really smart people doing world beater sort of stuff, the biggest obstacle to being the next RIM is just that people sell out so quickly."
Foreign owners
Green has helped found and lead tech startups in Canada, the U.S. and India and is currently entrepreneur in residence with Hedgewood Inc., a private venture capital firm that focuses on the dot-com sector.
And while he observes that some of these recent takeovers may have resulted in impressive gains for their owners and investors (two-year-old GoInstant sold for a reported $70 million for example), they bring with them huge concerns about ultimate ownership and direction.
In 2010-2011, 77 Canadian tech firms were acquired by foreign companies, mostly American, according to Branham Group, a research firm that closely follows the tech sector.
San Francisco-based Salesforce.com, a leader in business software, has purchased other Canadian companies besides Goinstant. Last year, Salesforce acquired Toronto software company Rypple and Fredericton-based Radian6, which specializes in digital marketing.
For Green, who's been watching GoInstant since its earliest days, "it had the potential to be the next salesforce.com or RIM or Nortel, to be a big company. But it got snatched up by this U.S. company before it could hit maturity."
Experiencing a takeover
Chris Adams and Krista LaRiviere are the co-founders on gShift Labs, based in Barrie, Ont., their third company, after selling two earlier ones to an American firm. (Courtesy gShift Labs)Chris Adams and Krista LaRiviere have been through this themselves. In 2006, they were trying to raise more money for their company, Hot Banana Software.
Lyris, an American company, came along and told them, according to LaRiviere, "We love what you’re doing, why don’t you come and be part of our family?" For her and Adams, "it was a real easy answer."
Lyris also bought cgk Technologies Group, which Adams and LaRiviere had founded five years before Hot Banana
Canadian venture capitalists "were more difficult to convince," she says.
But Green says the situation has improved since then and now there's "probably sufficient venture capital" available in this country for Canadian tech startups.
In fact, the IESE business school in Spain just released their Global Venture Capital and Private Equity Index in which Canada ranks second overall, after the U.S. In a separate category, Canada also improved its ranking for economic activity related to venture capital by 26 places from the 2008 survey, finishing 22nd.
Develop, sell and start again
Finding Canada's next big tech darling among today's nifty startups can be problematic on other fronts, too, aside from any perceived shortfalls in financing.
As writer Mike Dover puts it, many of the tech entrepreneurs he has come to know are people "who like to generate ideas and build something. But I don't think they're suited to running a big organization or inspired to do so."
According to Dover, " They like developing something and selling it and moving on and then doing the next thing."
Mike Dover is the author of Marketing Wikibrands and managing partner of Socialstruct Advisory Group. (Erin Leydon)Dover is the author of Marketing Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace and research director at the J.C. Williams Group.
For startup entrepreneurs like Adams and LaRiviere, they used the proceeds from the sale of Hot Banana to get gShift Labs, their current company, "off the ground more swiftly than we could have done otherwise."
Based in Barrie, Ont., gShift is a rising star in digital marketing as it helps companies monitor their search rankings and use search engine optimization to improve marketing campaigns.
To get started, gShift easily raised $2.1 million in financing, and LaRiviere points out that this can be seen as the flipside to U.S. companies acquiring Canadian startups: the influx of money creates wealth for Canada and "Canadian entrepreneurs turn into early-stage angel investors who fuel the Canadian startup scene, and that's super important."
Dover would appear to agree. He feels that Canadian tech entrepreneurs are still better off developing something, monetizing it and then moving on, rather than trying to build the next RIM.
Though he does concede that his view could be because "the big Canadian things we've seen haven't kept going."
Tech sectors to watch
Today, the tech sectors to watch are mobile, social media and e-commerce. That's also where the money is flowing.
Dover does not expect another big company to emerge out the mobile sector but both he and LaRiviere credit RIM's influence for Canada's strong performance in mobile.
Dover notes that with all the action around apps for mobile phones a company "can go from development to operation in weeks," resulting in many successful, but small, Canadian enterprises.
BNotions and Polar Mobile are two of the larger companies in the mobile sector getting attention right now.
Polar builds smartphone and tablet apps for media companies around the world. Under CEO Kunal Gupta, the five-year-old company has built over 1,200 apps and now employs about 40 people.
BNotions is about the same size and also builds apps for others and writes programming for social media and the web.
Hootsuite
When it comes to social media, Vancouver-based HootSuite is the best-known, and a contender for tech-darling honours.
Hootsuite has about 200 employees under CEO and founder Ryan Holmes. Its social media dashboard is used by 79 of the Fortune 100 international companies.
Green says Wattpad is another social media company to watch. The Toronto-based web publisher claims to have eight million unique visitors per month who spend more time on the website than users spend on Pinterest, the popular new photo-sharing site. Founder and CEO Allen Lau claims Wattpad is one of the largest social networks.
Margaret Atwood wrote on The Guardian website on July 6 about why she loves using Wattpad, garnering the six-year-old company international media attention.
Potential tech darlings in e-commerce
Technology entrepreneur John Philip Green says Shopify and Freshbooks are two tech companies to watch. (Kaz Ehara/CNW)In e-commerce there are couple more potential tech darlings, Shopify and FreshBooks.
Tobias Lutke's Shopify started out in 2004 selling snowboarding equipment online. Other online retailers liked the e-commerce platform that Lutke had designed and now Shopify is used by over 26,000 businesses as their online storefront. It had sales of $280 million in gross merchandise in 2011.
Last week, Shopify launched its 2012 build-a-business contest in which e-commerce startups try to out-earn each other in order to win investment money.
Both Green and Dover are impressed with how fast Shopify is growing and how Lutke built the company with little outside financing until the past year or so. Dover says "their growth is chiefly all word of mouth, word of web."
FreshBooks take the hassle out of invoicing
In interviews with CBC News, Dover, Green, Adams and LaRiviere all spoke highly of Freshbooks, which offers businesses a new way of online invoicing.
FreshBooks is a way to send and track invoices online and to track expenses and time. According to BusinessInsider.com, "Freshbooks is one of the most wonderful invoicing systems on the planet."
Adams said that founder and CEO Mike McDerment has made FreshBooks into a key leader in the tech community in Toronto.
In 2011, FreshBooks hired the former chief marketing officer for the big online travel website Expedia, Stuart MacDonald.
Dover is impressed with their business model, which allows very small businesses to start out using FreshBooks for free, knowing that those companies will either dissipate or grow into valued customers.
Two other Canadian e-commerce companies are also on the radar.
Shopcastr is a social marketplace for local retailers and shoppers. The retailers use it to manage their web and social media presence, and to increase foot traffic into their stores.
Over 650 businesses have signed up in Toronto, where Shopcastr is based. Last week Shopcaster announced it has secured an additional $1 million in financing. CEO Matt O'Leary, Aron Jones and Judy Sims founded Shopcastr in 2011.
Shop.ca is a just-launched challenger for Amazon as a general online marketplace. Shoppers in Canada will get free shipping for their purchases.
The company has secured financing of an impressive $27.4 million, with Torstar, the parent company of the Toronto Star, as a major investor. (Shop.ca's founder and CEO is Drew Green, John Philip Green's brother.)
Corrections and Clarifications
- A Shopcastr co-founder was wrongly identifed in this story as Judy Stein. The company co-founder is Judy Sims. July 16, 2012/11:01 a.m.
Share Tools
Top News Headlines
- Spectator killed at Edmonton Jeep event
- A 20-year-old woman died Saturday during an event for Jeep enthusiasts held in the parking lot just west of downtown Edmonton. more »
- Rescue attempt over for missing fishermen in New Brunswick
- The rescue attempt for two missing fishermen has been called off in New Brunswick, hours after one body was found. more »
- Afghan legislators block law protecting women
- An Afghan legislator says conservative lawmakers have blocked approval of a law that aims to protect women's freedoms, saying parts of it violate Islamic principles. more »
- Senator Pamela Wallin leaves Conservative caucus
- Senator Pamela Wallin says she is recusing herself from the Conservative caucus while her travel expense claims are under scrutiny. Wallin's departure comes one day after Senator Mike Duffy left the Tory caucus amid controversy over his expense claims. more »
Must Watch
Latest Technology & Science News Headlines
- 2 earthquakes felt in Ontario and Quebec
- Two earthquakes near the Ontario-Quebec border could be felt across both provinces this morning. more »
- Chris Hadfield's translator: Q&A with Canadian astronaut Jeremy Hansen
- While Chris Hadfield was returning from the International Space Station on Monday night, another Canadian astronaut was offering his own unique play-by-play of the action as the Soyuz capsule plunged to Earth. more »
- Why some Canadians want to die on Mars
- More than 80,000 people have applied for a Dutch non-profit organization's proposed one-way trip to Mars. Anna Maria Tremonti, host of The Current, spoke to four Canadians — two Mars one applicants, a member of the Mars One team, and astronaut Julie Payette — about whether it's a good idea. more »
- Is warp speed possible?
- Star Trek Into Darkness hit the big screen this week, taking moviegoers back to a science fiction universe where starships are capable of warp speed, crossing light years of interstellar space in minutes. But is that scientifically possible? And if so, how? more »
Bob McDonald's Blog
Chris Hadfield: The gravity of gravity May. 17, 2013 9:58 AM After five months of being Superman and a media superstar, Canadian astronaut Chris Hadfield is now beginning the challenging task of adapting his mortal body and brain to life back on Earth.
Quirks & Quarks
- May 18: Apps for Apes May. 17, 2013 4:26 PM Scientists at more than 2 dozen zoos around the world, including the Toronto Zoo, have been using computer tablets to stimulate our bright orange primate cousins, the orangutans. And the orangutans have been loving it.
Latest Features
- Senator Pamela Wallin leaves Conservative caucus
- Toronto Mayor Rob Ford denies crack cocaine allegations
- Milwaukee bar wins overturn of bra ban
- Afghan legislators block law protecting women
- Rescue attempt over for missing fishermen in New Brunswick
- Tim Bosma public memorial Wednesday in Hamilton, Ont.
- Toronto Mayor Rob Ford cancels weekly radio show
- Public raising funds to buy alleged Rob Ford crack video
- Dennis Oland named as prime suspect in father's slaying

