Reports emerged Friday that Facebook Inc. will begin the process of selling shares to the public as early as next week.

Citing unnamed sources within the company, the Wall Street Journal reported Friday the company would file a prospectus for an initial public offering (or IPO) on Wednesday.

According to the paper, Morgan Stanley will be the lead underwriter on the issue, which could value the company as high as $100 billion US.

That timeline would be in keeping with a report earlier this week that said trading in the company's shares have been halted on the private, unlisted over-the-counter market for company insiders. Typically, a company would do that only when they have major news pending and don't want to be accused of any untoward trading ahead of its release.

"This is the most legitimate, verifiable sign that we've seen yet," Sam Hamadeh of research firm PrivCo told CBC News at the time.

Facebook and Morgan Stanley have thus far declined to comment on the report.