Twitter study points to global mood swings
CBC News
Posted: Sep 29, 2011 2:25 PM ET
Last Updated: Sep 29, 2011 10:49 PM ET
Twitter is many things to many people — a social place, a place of business, a media platform — but now it has a new role as a mood meter, with researchers finding most people worldwide have the same mood rhythms.
Cornell University researchers used a text-analysis program called the Linguistic Inquiry and Word Count to analyze 509 million tweets and “gauge the positive affect (enthusiasm, delight, activeness, alertness, etc.) or negative affect (distress, fear, anger, guilt, disgust, etc.) expressed by the text,” according to a news release about the study.
The researchers found “people tend to be more positive on weekends and early in the morning. In general, individuals awaken in a good mood that slowly deteriorates as the day progresses, which is consistent with the effects of sleep and circadian rhythms.”
“On weekends, those early-morning good moods are delayed for two hours, suggesting that people sleep later on those days.”
Twitter moods and the rhythm of those moods are about the same in among the 2.4 million users in 84 different countries surveyed over a two-year period.
Scott Golder, Cornell graduate student in sociology, and Michael Macy, Cornell professor of sociology, conducted the study, which will appear in the Sept. 29 edition of Science that is published by AAAS, a non-profit science society. Golder said there is a lot going on when it comes to the timing of the moods.
“Many lay people who I talked about this said, ‘Of course, people go to work and they don’t have very high positive affect at work,’” said Golder.
“It turns out that this isn’t the whole story. We saw that the shape of the rhythm was exactly the same on Saturday and Sunday when many people are not at work. So clearly something else is playing a role here, whether it’s sleep or biological rhythms…” he said.
Studying people via Twitter allows researchers the chance to learn about the habits of a large group of people acting in their own environment without disturbing them.
There are limitations to using Twitter, said the researchers, who noted “that unlike laboratory studies, we have little data on conditions that are known to influence mood, including demographic and occupational backgrounds that may influence when and how much people sleep, the level and timing of environmental stress, susceptibility to affective contagion, and access to social support.”
Share Tools
Top News Headlines
- Graham James apologizes to sex-abuse victims
- Graham James, the former junior hockey coach and convicted sexual abuser whose victims included ex-NHLers Theoren Fleury and Sheldon Kennedy, has told a courtroom: "For my behaviour, I am deeply sorry.… Parents expected sons to be safe; not all were." more »
- Target set to alter Canadian retail landscape
- The buzz surrounding Target Corporation's move into Canada could quickly turn into a backlash if the U.S. retailing giant can't deliver quality goods at prices similar to what it charges south of the border, experts say. more »
- U.S. base in Afghanistan attacked over Qur'an burning
- Afghan police are firing shots into the air to disperse hundreds of protesters who are trying to break into an American military base to vent their anger over the Qur'an burning incident. more »
- Santorum, Romney spar in Republican debate
- Mitt Romney and Rick Santorum swapped accusations about spending and taxes Wednesday night in the 20th and possibly final debate of the roller-coaster race for the Republican presidential nomination. more »
Latest Technology & Science News Headlines
- Online surveillance bill setup costs estimated at $80M
- It's going to cost at least $80 million to implement the government's lawful access bill to force internet and telecommunications service providers to collect customer information in case police need it for an investigation, CBC News has learned. more »
- Twitter head tells those who spend hours on site to stop
- To those of you who tweet and follow others on Twitter all the livelong day, the co-founder of the immensely popular social networking site has a message for you. more »
- Meteor's fireball lights up Prairie skies
- A fireball that lit up the night sky over Alberta and Saskatchewan was a 100-kilogram meteor, experts say. more »
- Vic Toews' predecessor opposed extra power for police
- Former public safety minister Stockwell Day says he wasn't in favour of giving police extra powers when he was in charge of the file in 2007. more »
Bob McDonald's Blog
Canadian science on show in Vancouver Feb. 17, 2012 9:16 AM The largest annual gathering of scientists in the world is happening in Vancouver this week, as delegates from almost 60 countries assemble for the American Association for the Advancement of Science (AAAS) meeting. Canadians should be proud of our science, yet most people are unaware of the fine work that goes on from sea to shining sea.
Quirks & Quarks
- February 18: Guitar Hero, or Guitar Zero? Feb. 17, 2012 4:56 PM An NYU professor of psychology describes how he was able to learn to play the guitar in midlife in spite of a limited musical aptitude, and what it tells us about how our brains learn.
Latest Features
- Fire at Vancouver restaurant goes to 3 alarms
- 'Faster than light' measurement blamed on loose cable
- Graham James apologizes to sex-abuse victims
- Mountie who had sex with superior fights to keep job
- Thief grabs $500K in jewelry in Vancouver
- Alleged B.C. rave rape victim seeks witnesses
- Santorum, Romney spar in Republican debate
- Online surveillance bill setup costs estimated at $80M
- Adele in trouble over middle-finger salute at Brits

