LG, Google team up to offer new mobile services
Last Updated: Wednesday, March 28, 2007 | 3:14 PM ET
CBC News
LG Electronics, a leading manufacturer of wireless handsets, is teaming up with Google to offer various online services on LG cellphones, the company announced Wednesday.
Starting in April, LG will begin shipping phones pre-installed with multiple Google utilities, including Gmail, the company's web-based e-mail provider; Google Maps, which allows users to view maps, find directions and view satellite images; and Blogger Mobile, which will allow blog writers to upload text and images to their blog from a mobile device.
"Users around the world now have more options for accessing information while on-the-go through search and Gmail. With applications like Blogger, users are now free to express themselves from wherever they are in the world," said Deep Nishar, director of product management at Google.
LG plans to release 10 models of Google-equipped phones, which will be available in North America, Europe and Asia, the company said.
Computer companies scrambling as mobile market grows
With mobile advertising revenues poised to grow eightfold in the next four years, Google has said the sector is a key target as it seeks to branch out from its core PC-based advertising business.
In response, computer and software manufacturers are racing to get their share of the pie. Many mobile users are reluctant to download such services, however, meaning pre-installed services are becoming popular.
Last month, Microsoft revealed new partnerships with LG, Toshiba and Hewlett-Packard to build handsets that would run on its Windows Mobile operating system. Yahoo offers several similar services to Google and has deals with Nokia, Motorola, RIM, LG and Samsung to offer pre-installed Yahoo services on their products.
LG ranks among the world leaders in mobile handset sales. The South Korean company sold over 38 million units in 2006.
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