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Reuters Group PLC has invested $7 million US in online media syndicator Pluck Corp. and will distribute blog content, the news and information company said Monday.
Reuters will take an undisclosed ownership stake in the Austin, Texas-based company, whose BlogBurst network links news media websites to 2,800 blogs to bolster their opinion, insight and analysis.
The London-based media giant said it would distribute Pluck's content to its customers around the world.
"Our general view is that news is news," irrespective of whether it is produced by bloggers or professional journalists, said Chris Ahearn, president of Reuters Media division. "We don't take the view there is only one view you can trust and that we have it," he said.
Pluck executives said they would apply Reuters' investment to expanding its offerings globally, starting with Europe and then Asia.
Subject areas covered by BlogBurst include news, politics, entertainment, sports, technology, health, fitness, food and travel.
Pluck also offers a service called SiteLife, which lets media organizations incorporate reader-created content into their offerings along with their own journalists' work. That content can take the form of comments, personal blogs, photos and video.
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Bob McDonald's Blog
Glacier Discovery Walk: Will the visitor centre enhance the view? Feb. 10, 2012 3:17 PM Environment minister Peter Kent has announced the construction of a new Glacier Discovery Walk and visitor centre on the Icefields Parkway in Jasper National Park. It raises the issue of how to balance commercial development in our National Parks against the preservation of the last refuges of wilderness.
Quirks & Quarks
- February 11: Inside the Mind of a Neandertal Feb. 10, 2012 4:01 PM Can we get inside the mind of a species that's been dead for 30,000 years? A new book, How to Think Like a Neanderthal, suggests we can. The authors reconstruct a creature like us in many ways, but with important differences.
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