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Reuters Group PLC has invested $7 million US in online media syndicator Pluck Corp. and will distribute blog content, the news and information company said Monday.
Reuters will take an undisclosed ownership stake in the Austin, Texas-based company, whose BlogBurst network links news media websites to 2,800 blogs to bolster their opinion, insight and analysis.
The London-based media giant said it would distribute Pluck's content to its customers around the world.
"Our general view is that news is news," irrespective of whether it is produced by bloggers or professional journalists, said Chris Ahearn, president of Reuters Media division. "We don't take the view there is only one view you can trust and that we have it," he said.
Pluck executives said they would apply Reuters' investment to expanding its offerings globally, starting with Europe and then Asia.
Subject areas covered by BlogBurst include news, politics, entertainment, sports, technology, health, fitness, food and travel.
Pluck also offers a service called SiteLife, which lets media organizations incorporate reader-created content into their offerings along with their own journalists' work. That content can take the form of comments, personal blogs, photos and video.
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Top News Headlines
- Conservatives move again to have robocalls suits tossed
- The Conservative Party has filed a second motion to dismiss the robocalls lawsuits filed by the left-leaning Council of Canadians, calling council chairperson Maude Barlow a "virulent critic" of Prime Minister Stephen Harper who has "orchestrated" the litigation. more »
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Latest Technology & Science News Headlines
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- Facebook unveiled a photo-sharing application on Thursday that allows users to take pictures on their mobile device and post them directly to their Facebook accounts. more »
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- Legendary astronaut Neil Armstrong, who was the first person to walk on the moon, has surprised the media establishment by granting a rare and comprehensive interview to an unexpected interviewer: the Certified Practicing Accountants of Australia. more »
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Bob McDonald's Blog
Underground lab may solve cosmic mystery May. 18, 2012 4:22 PM A new astronomical observatory opened this week - one more than 2 kilometres below the ground in Sudbury, Ont. - that may finally answer the mystery of Dark Matter in the universe. SNOLAB will attempt to capture the elusive Dark Matter particles as they pass right through the Earth.
Quirks & Quarks
- May 26: Before the Lights Go Out May. 24, 2012 10:14 AM A new book, "Before the Lights Go Out: Conquering the Energy Crisis Before It Conquers Us", suggests that the unpredictable, unplanned, ad-hoc way our energy use developed in the past will shape our energy future.
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