Microsoft steps up anti-piracy efforts
Last Updated: Thursday, October 5, 2006 | 9:02 AM ET
The Associated Press
Microsoft Corp. is cracking down harder than ever on software piracy as it tries to boost profits, but some say the harsh repercussions facing people who use unlicensed versions of its new Windows Vista operating system could spur a backlash.
The world's largest software maker said Wednesday that people running an unlicensed copy of Vista that it believes is pirated will initially be denied access to some of the most anticipated features of the operating system. That includes Windows Aero, an improved graphics technology.
If a legitimate copy is not bought within 30 days, the system will curtail functionality much further by restricting users to just the web browser for an hour at a time, said Thomas Lindeman, Microsoft's senior product manager.
Under that scenario, a person could use the browser to surf the web, access documents on the hard drive or log onto web-based e-mail. But the user would not be able to directly open documents from the computer desktop or run other programs such as Outlook e-mail software, Lindeman said.
Microsoft said it won't stop a computer running pirated Vista software from working completely, and it will continue to deliver critical security updates.
Still, the much harsher tactics contrast to Microsoft's earlier anti-piracy measures, which have involved instituting tougher piracy checks for Windows XP users who want to get free add-ons such as anti-spyware programs. In most cases, these were seen as annoying, rather than debilitating.
Analyst predicts XP backlash
Analyst Roger Kay with Endpoint Technologies Associates said Microsoft has a right to curtail illegal distribution of its software. The new piracy measures, he said, "seem harsh only in comparison to how lenient it has been."
Nevertheless, Kay said he expects that the anti-piracy tactics will keep some people from upgrading to Vista from the current operating system, Windows XP.
"There will be an XP backlash, which is to say people clinging to XP in order to avoid this," he said.
Kay also doesn't expect the new piracy measures to be that effective against hardcore pirates, who have built de facto businesses selling illegal Windows copies. But he thinks it will stop some lower-level piracy.
Windows Vista also will include more sophisticated technology for monitoring whether a system is pirated. For example, the system will be able to perform some piracy checks internally, without contacting Microsoft, Lindeman said.
Microsoft is adding ways to more closely monitor for piracy among big corporate users, who tend to buy licences in bulk.
Microsoft plans to take similar tough measures with the forthcoming version of its Windows server software, dubbed Longhorn, and to incorporate it into other products down the road.
The crackdown shows how much more seriously Microsoft has started taking Windows piracy, which for years has been extremely widespread in areas such as Russia and China. The Business Software Alliance, a software industry group, estimates 35 per cent of software installed on PCs worldwide is pirated.
Market saturated
In recent years, the market for Windows — one of Microsoft's main cash cows — has become more saturated. That's left the company eager to make money from users who may otherwise have obtained illegal Windows copies.
Cori Hartje, director of Microsoft's Genuine Software Initiative, said the company now wants users to notice the difference between legal and pirated copies of Vista.
"Our goal is to really make a differentiated experience for genuine and non-genuine users," Hartje said.
After many delays, Redmond-based Microsoft is expected to release Vista to businesses in November and consumers in January.
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