Who are Canada's gamers? We break down the numbers, using information compiled by the Entertainment Software Association of Canada, to create a profile of the average gamer by age, sex, platforms and frequency of play.
The survey included 3,571 Canadians using a representative sample of adult Canadians from each province. Canadian Gamers were recruited from a representative sample of the population balanced to the Canadian Census on key dimensions including age, gender, region, household income, etc. The margin of error associated with the total samples is +/- 1.6 per cent, 19 times out of 20.