Nike's self-tying shoes

The Nike HyperAdapt 1.0 sneakers with self-lacing technology were unveiled by Nike CEO Mark Parker at a launch event in New York on Wednesday.

NIKE HyperAdapt 1.0 self-lacing shoe CEO Mark Parker

(Brendan McDermid/Reuters)

Polymer separates mud from cleats

Nike revealed a series of products highlighted by the self-lacing shoes, as well as a pioneering technology that separates mud from cleats. 

Nike Soccer boots cleats technology

(Eduardo Munoz/Reuters)

The new adaptive polymer helps prevent mud from sticking to the bottom of soccer boots, giving players more traction on the field. 

Nike sports boot cleats technology

(Jewel Samad/AFP/Getty)

3D-printed pumps

German sportswear and equipment maker Adidas unveiled its 3D-printed running shoe midsole in 2015.

ADIDAS 3D printed shoe technology

(Michaela Rehle/Reuters)

A closeup shows Adidas's 3D-printed plastic sole on display at a news conference.

ADIDAS 3D printed shoe technology

(Michaela Rehle/Reuters)

Adidas energy boost running shoes

Adidas CEO Herbert Hainer revealed the Boost running shoe in 2013.

ADIDAS BOOST CEO Herbert Hainer TECHNOLOGY

(Christof Stache/AFP/Getty)

The company claims its Boost shoe has a unique foam midsole that absorbs and then unleashes energy whenever your foot hits the ground.

ADIDAS BOOST SHOE TECHNOLOGY

(Christof Stache/AFP/Getty)

Altra IQ powered by iFit

​The Altra IQ shoe, seen on display at the Consumer Electronics Show in Las Vegas on Jan. 7, features a system that provides athletes with personalized analysis and coaching tips.

Altra IQ shoe iFit technology

(Gregory Bull/Associated Press)

Social media shoes

Footwear companies have even worked to develop customized shoes connected to the internet, to appeal to the millennial market. In 2012, Adidas created the Social Media Barricade Shoe, which was wired with a basic two-line LCD screen, allowing the shoe to receive Twitter updates.

Below, an employee places a personalized sneaker on display at an Adidas store in Berlin.

SOCIAL MEDIA SHOES TECHNOLOGY

(Hannibal Hanschke/Reuters)