Augustine Sewell, 13, right, and his mother, Patricia Sewell, look at the new Call of Duty: Black Ops video game in Sacramento, Calif. The game pulled in $360 million US in its first 24 hours on sale. ((Rich Pedroncelli/Associated Press))

The latest version of the Call of Duty video game pulled in $360 million US in its first 24 hours on sale, a record showing for the entertainment industry.

Activision Blizzard Inc., the maker of the popular game, said Thursday that Call of Duty: Black Ops topped the $310 million in first-day sales of its record-setting predecessor, Call of Duty: Modern Warfare 2.

Black Ops went on sale Nov. 9 in North America and the U.K.

Activision says its latest military shooter sold 5.6 million units the day it went on sale. Its predecessor, meanwhile, sold 4.7 million copies.