Hardly two years after it launched, BlackBerry will silence its streaming music service.
The smartphone maker emailed BBM Music subscribers this week to notify them that the cloud-based service would stop working on June 2.
A statement from the company (TSX:BB) says the decision follows a "strategic business review" of its offerings.
BBM Music launched in August 2011 as a $4.99-per-month service that allowed BlackBerry Messenger users to swap song recommendations and share music with friends.
There were limitations, however, as each user could only share up to 50 songs from a catalogue of millions of tracks for their own personal playlist.
The BBM Music service was never integrated into BlackBerry's latest line of smartphones, which use a new operating system.
"We have re-designed, re-engineered and re-invented BlackBerry to create a new unique mobile computing platform that enables third-parties to bring very rich music and multimedia apps and services to customers," the company said in a statement.
Existing BBM Music subscribers are being offered a free 30-day trial to competing service Rdio, which so far is only available on older BlackBerry models. The latest BlackBerry phones have a different a free music service called Songza.
Streaming music on mobile phones has surged in popularity over the past few years as a flurry of new entrants like Spotify, MOG and Grooveshark have tried to grab a segment of the global market.
In Canada, CBC Music is a free on-demand streaming service available to Apple's iPhone, Android and BlackBerry phones, while HMV's The Vault streams to iPhone and Android for $9.99 a month.
An earlier version of this story incorrectly stated that CBC Music is not available on BlackBerry phones.Apr 05, 2012 12:17 PM ET