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The BBM Music service was never integrated into BlackBerry's latest line of smartphones, which use a new operating system. (Chris Young/Canadian Press)

Hardly two years after it launched, BlackBerry will silence its streaming music service.

The smartphone maker emailed BBM Music subscribers this week to notify them that the cloud-based service would stop working on June 2.

A statement from the company (TSX:BB) says the decision follows a "strategic business review" of its offerings.

BBM Music launched in August 2011 as a $4.99-per-month service that allowed BlackBerry Messenger users to swap song recommendations and share music with friends.

50-song limit

There were limitations, however, as each user could only share up to 50 songs from a catalogue of millions of tracks for their own personal playlist.

The BBM Music service was never integrated into BlackBerry's latest line of smartphones, which use a new operating system.

"We have re-designed, re-engineered and re-invented BlackBerry to create a new unique mobile computing platform that enables third-parties to bring very rich music and multimedia apps and services to customers," the company said in a statement.

Existing BBM Music subscribers are being offered a free 30-day trial to competing service Rdio, which so far is only available on older BlackBerry models. The latest BlackBerry phones have a different a free music service called Songza.

Streaming music on mobile phones has surged in popularity over the past few years as a flurry of new entrants like Spotify, MOG and Grooveshark have tried to grab a segment of the global market. 

In Canada, CBC Music is a free on-demand streaming service available to Apple's iPhone, Android and BlackBerry phones, while HMV's The Vault streams to iPhone and Android for $9.99 a month.

Corrections

  • An earlier version of this story incorrectly stated that CBC Music is not available on BlackBerry phones.
    Apr 05, 2012 12:17 PM ET