A set of provocative suitcase stickers with images of a bound and gagged flight attendant, bags of cocaine, stacks of money and sex toys will no longer be sold in Canada after the transport minister implied they might be illegal.

The joke stickers come in four different designs, all based around the concept of a partially ripped-open suitcase revealing illicit cargo, and are made by the Vancouver-based company TheCheeky.com. They are intended to help travellers personalize their luggage so they can better identify it on the baggage carousel.

Four suitcase stickers designed by two Vancouver entrepreneurs will no longer be sold in Canada. (thecheeky.com)

"Due to a statement issued by the Canadian government through the Ministry of Transportation for Canada, TheCheeky.com will no longer sell suitcase stickers in Canada," the entrepreneurs behind the stickers, Ryan McCormick and Colin Hart, said in a statement on their website Thursday.

On Wednesday, a spokesman for Transport Minister John Baird told CBC News, "Joking around like this could possibly be a serious violation of the Aeronautics Act."

"Joking about potentially trafficking illegal substances, or worse, is not funny, and the government will use the full force of the law to ensure Canadians who travel by air are safe," James Kusie said.

The developers of this suitcase sticker said it was not worth the risk to continue selling it in Canada. In their statement, McCormick and Hart said, "'The full force of the law' is too strong a statement to risk."

They said they hope the Canadian government will reconsider its position and pointed to a quote from an official with the U.K. Border Agency to illustrate that not all authorities share the Canadian government's perspective on their product.

"Our officers see a lot of joke stickers on suitcases, and it doesn't affect their professional approach to tackling smuggling of illegal goods," a spokesman for the agency is quoted as saying in the British newspaper the Daily Mail.

"Staff that protect our borders are highly trained to identify people trying to smuggle illegal items. Our staff use intelligence and utilize the latest technology to ensure our border checks remain robust."

Orders for the stickers have already been placed from Canada will be fulfilled but no new orders will be taken, the company said.