Monopoly Canada pits communities against each other
Last Updated: Tuesday, January 12, 2010 | 5:48 PM ET
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Sixty-five communities are vying for 22 spots on the Canadian edition of Monopoly. (CBC)Hasbro has pitted Canadian communities against each other during its campaign to decide which 22 cities and towns will appear on a new Canadian Monopoly board.
Monopoly fans, or non-fans who just want to see their community get a spot on the next Monopoly board, can visit www.monopolyvote.ca to vote for their favourite city. Voting began at midnight Monday.
There are 65 cities and communities to chose from, and anything can happen.
For instance, Toronto is by no means assured a spot simply because it's the largest city in Canada, said Marisa Pedatella, manager of marketing services for Hasbro Canada.
"It's a matter of getting Torontonians to vote," Pedatella said in an interview. "To be quite honest, Toronto actually lagged behind in the international competition."
In the 2008 international competition, three Canadian cities earned places on Monopoly's World Edition board. Toronto only got in on a surge of last-minute voting. On the other hand, Montreal got the most vaunted of places, Boardwalk, the most expensive property in Monopoly.
Unlike Toronto, Montreal embraced the competition, with even the mayor exhorting people to vote and vote often. Whether Montreal will be able to capture that interest in this competition remains to be seen.
"People have to be religious about getting on and voting every day," Pedatello said.
The Monopoly leaderboard indicated a definite trend in mid-afternoon Tuesday, with four of the top five communities situated in Quebec, led by Saint-Jean-sur-Richelieu, with 5.5 per cent of the vote.
Toronto was down at No. 16 with 2.2 per cent of the vote, just ahead of Brantford, Ont., which had 2.1 per cent.
A number of mayors have jumped into the game with online pleas for their citizens to vote.
"Sixty-five cities have been pre-selected and Guelph is one of them," Guelph Mayor Karen Farbridge on her blog. "But only the 20 cities with the most votes will make it onto the board. So get out and vote for Guelph! I have. You have until February 7th. I was also thinking that Guelph Junction Railway should be on the board."
"This is something that's really great for the city," Mayor Neil Ellis of Belleville, Ont., told the news media. "If we could get on a Monopoly board it would bring some good exposure to Belleville."
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