Commuters in central Toronto will soon be able to flip through a new free newspaper as they travel in the evening.

Around 100,000 copies of T.O. Night will be distributed to commuters between 3:30 p.m. and 6:30 p.m. at locations around the downtown business core starting Tuesday.

While existing free dailies like 24 and Metro are aimed at morning rush hour commuters, T.O. Night will target evening commuters by updating the daily news.

"We wouldn't dare launch another paper in the morning — there are already six out there," said John Cameron, publisher of the newspaper. "The market is already oversaturated, in my opinion," he told CBC News.

The newspaper, published on magazine-style glossy paper, will rely mostly on wire stories, but will also partner with a local blog, BlogTO, to boost local coverage. It will also feature the odd guest columnist — like John Tory, the former leader of the provincial Conservatives, said Cameron.

Cameron said advertisers are already responding.

"We are [the] last touch point that advertisers get before consumers go home — readers are sitting on a train on the way home. They want to be entertained," said Cameron. "And there's ... nothing there to provide that."

One journalism expert is skeptical of the paper's prospects.

"That an afternoon edition of a newspaper might have an advantage because it comes out later really doesn't mean anything to a generation that has grown up with the internet and has instantaneous access to breaking news," said Paul Benedetti, who teaches journalism at the University of Western Ontario.

Cameron disagreed, saying free evening dailies are already thriving in Britain and in Australia.