Q&A
Crude Awakenings
Adrienne Lloyd, bass and keyboard player with Toronto band Hunter Valentine
Last Updated: Monday, June 30, 2008 | 2:56 PM ET
By Susan Noakes CBC News
Crude Awakenings
- Main Page
- YOUR VIDEO: Do you have tips and ideas to deal with rising fuel costs? Send us your videos.
Q&As:
- Adrienne Lloyd, bass and keyboard player with Toronto band Hunter Valentine
- Neville MacKay, owner of My Mother's Bloomers in Halifax
- Warren Palfrey, competitive sled dog racer in Yellowknife
- Jeni Mah, owner of Kings and Queens bedding and furniture store in Toronto
- Brian Wickens, event planner in Toronto
- Erin Wilk, Anatomy of a Skirt in Kitchener, Ont.
- Michael van Bakel, Gulf Island commuter from North Pender Island, B.C.
- Nicole Denis of Northern Delivery & Courier Service Inc. in Brantford, Ont.
- Blaine Diamond, potato and beef farmer in P.E.I.
- Ahmad Kirmani, owner of Prime Tandoori House in northeast Calgary
- Danny Farbman, What a Bagel bakery in Toronto
- Geoff Straight, Last Frontier Heliskiing in B.C.
- Steve Gardiner, co-proprietor of Gardiner's Transport in Goderich, Ont.
- Inge Schamborzki, Executive Director Health and Home Care Society of B.C.
- Ilan Handelsman, general manager of Bikes on the Drive in Vancouver
- Simon Pidcock, owner of Ocean Ecoventures in Cowichan Bay, B.C.
More on fuel costs:
Adrienne Lloyd is bass and keyboard player with Hunter Valentine, a Toronto-based indie band with big touring plans. The three-person band — singer Kyomi McCloskey and drummer/vocalist Laura Petracca are the other members — manage to get themselves and their equipment and luggage into a single van. They've logged 35,000 to 40,000 kilometres in the van since October 2007, travelling throughout Canada and the United States. They're just back from a trip to Prince Edward Island, Montreal and New York, and will be off to St. Catharines, Ont., on the next leg of their tour. This summer they're travelling on a festival circuit that sees them making a lot of one-off trips to other Canadian cities.
Members of Toronto band Hunter Valentine. From left are Adrienne Lloyd, Kyomi McCloskey and Laura Petracca. CBCnews.ca: How have rising fuel prices affected your livelihood?
Adrienne Lloyd: When we toured in the fall on the West Coast of Canada, the gas was a certain price — and just in the last few weeks it's an incredible difference in what it costs to fill our van. Right now, we're touring as minimal[ly] as we can, and that includes three people and all our equipment and luggage — no trailer. But we're very lucky. A lot of other bands have to pull a trailer.
So from six months ago to now, the cost of touring is an incredible difference based on the gas alone and our budget is completely different. Our revenue has not changed, our other expenses have not changed, but the gas has, and that is hundreds of dollars every week. It makes a huge difference for us.
Are you thinking of changing what you do at all?
There are very few options, as Canadian musicians, that would allow us to change. The only thing that might change is our ability to take on a tour based on the economic cost-benefit analysis. It's so difficult as it is to turn a profit as a touring musician, and most bands are fortunate just to break even on tour and hope for profit somewhere else.
What it might do with rising gas costs is force musicians to be careful in examining what might be worth it in terms of driving across the country. When I'm not touring, I ride a bike all year round.
If fuel prices doubled in the coming months, what impact would it have on you?
It would be a devastating impact. It would force our band — I don't know — we don't really have any options …
We're the most minimalist kind of touring situation. We're not pulling a trailer and our vehicle is as small as it could possibly be, and we get very good mileage out of it relative to other vans.
It would actually prevent us from being able to make the same decisions we make right now as musicians - the shows we're able to play. We just flew from New York to London for a show and the cost was $400 - that's a couple times of filling up a gas tank right now. And flying is not a good option, either.
Is there any alternative to touring for your band to get recognized?
No. That's the thing. The way the industry is moving right now — CD sales are down and it forces you to be more active in a touring sense. Just the idea that you do reach out to people.
'There's no other way to tour but in a vehicle.'—Adrienne Lloyd
I think it's important as Canadians that we do travel outside major centres like Toronto, that we go to places like Grande Prairie, Alta. There's no other way to tour but in a vehicle. Canada is particularly difficult, because every major centre is so far apart. Musicians on a higher level that are touring have rental costs that are beyond our budget.
What about touring grants?
The main difference I've noticed is that [with] certain agencies that really support independent touring in Canada, we are able to apply for a grant and they give you mileage. In the past, that has really supported and enabled independent musicians to tour and that mileage has not changed so far. FACTOR [the Foundation Assisting Canadian Talent on Recordings] has been incredibly supportive and they really do make an incredible difference in a musician's ability to tour.
(Editor's note: FACTOR pays 36 cents a kilometre to help cover part of the cost of touring for independent bands who are supporting a recording, a lower rate than many government agencies and industries, which pay 42 to 48 cents. FACTOR president Heather Ostertag says the organization is looking into a change in its per-kilometre rate because of rising gas prices.)
Share Tools
Top News Headlines
- Teen struck by lightning in Ottawa dies
- The victim of a Friday lightning strike during a storm in east Ottawa has died, CBC News has learned. more »
- Montreal protesters march in peaceful defiance
- The clanging of pots and pans sounded throughout Montreal's downtown core Saturday night and into early Sunday morning, as thousands of protesters marched on in peaceful — but loud — defiance of Bill 78. more »
- Syrian children massacred by the dozens, UN says
- More than 90 people have been killed by regime forces in a district of central Syria, with the head of the UN team in the country confirming at least 32 children and 60 adults were killed in an artillery attack. more »
- Missing Winnipeg children found in Mexico
- Two Winnipeg children reported missing and possibly in Mexico have been found alive, according to unofficial reports from an agency that works to find missing people. more »
- Teen struck by lightning in Ottawa dies
- Missing Winnipeg children found in Mexico
- Quebec tornadoes cause millions in damage
- Pope's butler arrested in Vatican leaks scandal
- What a Greek euro exit could mean for Canada
- Everest team unable to bring down Toronto woman's body
- Montreal protesters march in peaceful defiance
- Woman's remains found in hockey bag on Cape Breton river
- WWE apologizes to Brazil over Canadian's flag stomp
