Aquafina labels to spell out tap water source
Water originates from public reservoirs
Last Updated: Friday, July 27, 2007 | 4:52 PM ET
CBC News
Related
Internal Links
External Links
(Note: CBC does not endorse and is not responsible for the content of external sites - links will open in new window)
The U.S. manufacturer of Aquafina bottled water will soon revise the product's label to clearly show the drink is made with treated tap water.
Water for Aquafina made in Canada is drawn from public sources in Vancouver and Mississauga, Ont.
(CBC)
Aquafina bottles sold in the U.S. are now labelled "PWS," but the new labels will spell this out as "Public Water Source," the brand's owner PepsiCo said on Friday.
A bottle of Aquafina sold in Canada currently shows the source as "water from the public distribution of Mississauga [Ont.]," but the company said it also uses a public source of water in Vancouver.
The bottler of the water in Canada, Pepsi-QTG [Quaker-Tropicana-Gatorade] said on Friday that it's reviewing the U.S. label change and will be making a decision shortly as to whether the Canadian label needs to be revised.
The Boston-based group Corporate Accountability International had for months been pressuring the New York-based company to change its Aquafina label.
The group said PepsiCo was guilty of misleading marketing practices to "turn water from a natural resource into a pricey consumer item."
"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," PepsiCo spokeswoman Michelle Naughton said on Friday.
Corporate Accountability International is also pressing for similar concessions from Coca-Cola, which owns the Dasani water brand.
"We don't believe that consumers are confused about the source of Dasani water," Coca-Cola spokeswoman Diana Garza Ciarlante told the Associated Press. "The label clearly states that it is purified water."
Both companies use reverse osmosis, a procedure that forces water through a membrane with very small holes.
People can buy their own reverse osmosis units, but the method is not water-efficient, according to the Canada Mortgage and Housing Corporation (CMHC). A lot of the water that passes through, unless it's collected for other uses, goes down the drain.
In some cases, where water is already free of dissolved solids, two litres of water may be needed to produce one litre of finished water, the CHMC says. In other cases, four or five litres of water may be used to produce one litre of filtered water.
With files from the Associated PressShare Tools
Top News Headlines
- Adele wins best album, best record Grammys
- Adele capped off a "life-changing" year by winning six Grammys Sunday night, including record of the year and album of the year for 21 more »
- Hit and run victim's family fears accused will walk
- The family of a young mother killed in a hit and run is outraged that the case against the alleged driver is among thousands in B.C. at risk of being thrown out because of a huge court backlog. more »
- CBC launches digital music service
- CBC is diving into the world of online music with the goal of providing listeners access to their favourite tunes and a way to discover new artists and connect with fellow music fans. more »
- Is it time to start investing in world markets yet?
- Investors have always been told that diversification is one of the best ways to reduce the risk associated with a portfolio, but they often aren't told the whole story. more »
- Adele wins best album, best record Grammys
- Houston autopsy results withheld by police
- Quebec town 'heartbroken' after killing of woman, sisters
- Pop queen Whitney Houston dies at 48
- Hit and run victim's family fears accused will walk
- Manitoba man dies after falling off moving SUV
- Doors blocked in fatal Manitoba trailer blaze
- Greece passes new austerity deal amid rioting
- Northern lights viewed from space
Water for Aquafina made in Canada is drawn from public sources in Vancouver and Mississauga, Ont.