Tim Hortons' prices rise — but won't double-double
Last Updated: Wednesday, July 4, 2007 | 11:53 AM ET
CBC News
Tim Hortons fans will be paying more for their daily double-doubles and doughnuts as of next Monday, when the company boosts its prices in Atlantic Canada, Ontario and Manitoba.
Tim Hortons has spilled information about its latest price increases, with the cost of hot drink prices, including coffee and tea, going up.
(CBC)
The price increases range from four to seven cents, the company said Wednesday. The prices and affected products vary by region.
Hot drink prices, including coffee and tea, will rise in Manitoba, Nova Scotia, New Brunswick, Newfoundland and Labrador and Prince Edward Island.
In Ontario, the increases will come on the food menu, affecting products such as Timbits and cookies.
The pricier menu comes less than two weeks after the previously cash-only chain announced that it will start accepting MasterCard at some restaurants. The company, based in southern Ontario city of Oakville, said approximately 500 locations now accept the credit card and more locations will be added throughout the summer.
Tim Hortons spokeswoman Rachel Douglas said the introduction of credit cards and plans for a prepaid debit card by the end of the year aren't linked to the rising prices.
"Oh, absolutely no relation, this price increase has to do with operating costs of the business in our stores," she told CBCNews.ca.
"Overall operating costs, you know, everything that goes into running a retail business, everything is increasing."
Douglas said it would be the first price increase in the affected regions in a while. In Atlantic Canada, the most recent price bump happened in October 2005, while prices in Ontario and Manitoba haven't changed since 2004.
Overall sales for Tim Hortons are on the rise, at 6.3 per cent since 2006, according to the company's first quarter results. Net income is down by 6.8 per cent over the same period, at $59.3 million US.
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Tim Hortons has spilled information about its latest price increases, with the cost of hot drink prices, including coffee and tea, going up.
