For the past decade, Squishees, Buzz Cola and Krusty-Os cereal were the tasty fare of Bart and Lisa, purchased at the Kwik-E-Mart on The Simpsons.

But this weekend, the fictional store and its products became a reality at 7-Eleven stores across North America.

Employees at a 7-Eleven in Coquitlam, B.C., open their store decked out as the Kwik-E-Mart, the fictional convenience store made famous by The Simpsons TV show.
(CBC)

One store in Canada and 11 in the U.S. were covered in industrial foam to make them look animated and stocked with Kwik-E-Mart products to promote The Simpsons Movie, premiering later this month.

The promotion had been rumoured for a while, but the U.S. locations were kept secret until this past weekend, and the Canadian location, in Coquitlam, B.C., was only revealed Tuesday.

'Springfield for a month'

"We've become Springfield for a month," Coquitlam 7-Eleven store manager Brian Watt told CBC News. "It's a great thing."

For one month only, Apu Nahasapeemapetilon's fictional store has been replicated almost perfectly, with life-sized models of Apu, Homer and Chief Wiggums overseeing doughnut-eating competitions and the sale of Simpsons products.

While there are lots of doughnuts and Marge straws, fans won't find any Duff beer. Promoters decided it wasn't appropriate to sell the drink to promote the PG-13 rated movie.

Even without Duffman, fans at the Coquitlam grand opening on Tuesday enjoyed seeing the small-screen store become a reality.

People chugged squishees, ate pink-frosted donuts and shared their favourite lines from the store, including, of course, Apu's famous, "Thank you, come again."

With files from the Associated Press