Drivers in Nova Scotia who are complaining about skyrocketing auto insurance need to look around for better rates, says the province's consumer advocate.

George Jordan released his final report on auto insurance Wednesday.

He says he was surprised by how many people have no idea what they're paying for when they buy insurance.

"Driving is an inherently risky activity," Jordan said in a news release.

"While it's the role of insurance companies to insure that risk, we can all play a part in controlling costs by driving safe and by making smart choices when it comes to buying insurance," he said.

Jordan is recommending:

• drivers shop around for the lowest rates
• more insurance education programs
• better rules and controls on the industry
• setting up different policy options

Jordan also said the government and public must both do their part to make car insurance more affordable.

"I believe that government must do something to provide Nova Scotians with rate relief, since it has become virtually unaffordable for some drivers," said Jordan in his report.

Although Jordan is recommending some government intervention, he says it's unclear whether a publicly run insurance system is the answer.

"My personal belief is that a privately run insurance system is capable of providing consumers with low rates and good protection," he said.

The provincial government hired Jordan last April to come up with proposals to ease the rising cost of auto insurance.

More than 3,000 consumers, business people, industry representatives and lobbyists were consulted over the past six months.