The world's largest retail chain will begin selling Alcott Ridge Vineyards worldwide, after teaming up with E&J Gallo Winery of Modesto, Calif., to produce the spirits.

Wine connoisseurs may not be inclined to buy, but Kathy Micken, professor of marketing at Roger Williams University in Bristol, R.I., says there is a market for cheap wine.

She says there is wine in a box that people are willing to buy.

Wal-Mart spokesperson Hank Ernest said the company already sells wine products in 38 states and worldwide. The bottled wines sell from about $6 US to $7 US.

In the U.S., Alcott Ridge Vineyards will be sold only in the stores that currently sell wine.

Justin Morris, a professor of food science at the University of Arkansas, said Wal-Mart's move to sell its own brand of wine makes sense.

He says wine is becoming the accepted drink of moderation, and Wal-Mart probably sees this as an opportunity.