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A veritable soap opera, onscreen and off

Comments (14)
Monday, September 15, 2008 | 02:57 PM ET
By Nahlah Ayed
Noor stars
Noor soap opera characters Mohannad and Noor are seen on a poster behind a West Bank shopkeeper in the town of Nablus. (Nasser Ishtayeh/Associated Press)


The heroine, Noor, is a voluptuous, independent and vivacious brunette who marries into a wealthy family. Opposite her plays her handsome, blond and blue-eyed dream of a man, Mohannad, who's chicly dressed, supportive and, most importantly, impossibly romantic.

The heroes of Noor, a Turkish created soap opera, are Muslims — but not strictly observant ones. They fast during the holy month of Ramadan, but also casually enjoy wine. They party, kiss onscreen and, most titillating of all, have sex outside marriage.

Pretty mundane, you say. But after its Arab-world debut in the spring, Noor and its broadcasters have been condemned as soldiers of Satan, blamed for everything from peddling depravity to breaking up marriages.

Little wonder, given its relatively racy content, that early on, Saudi Arabia's Grand Mufti, the country's top cleric, said that any network that broadcasts Noor and shows like it is "an enemy of God and his Prophet."

Palestinian girls watch an episode of Noor at their family house at Shati refugee camp in Gaza City in July. (Adel Hana/Associated Press)

The networks paid no attention to the criticism. And as the show climaxed to its finale on Aug. 30, Noor proved to be the Arab world's most popular — and controversial — drama ever. Two weeks later, as the region contemplates a supposed death sentence against the owners of the networks that broadcast it, Noor is still the talk of the town.

Some 85 million people watched the final episode. By some estimates, that means more than half of adult women in the region sat down to see what becomes of the dramatic life of Noor and Mohannad.

What's strange and most fascinating is that these shows are broadcast at all in places like Saudi Arabia, where women cannot drive or even go out uncovered, on networks owned by Saudis. Yet, each day, an average of three million to four million Saudis — out of a population of 28 million — watched Noor.

Why so popular?

For years Arab networks have borrowed soap operas from Brazil, Mexico and the U.S. They give the heroes Arabic voices and then broadcast them to the masses.

But Noor (which is a common Arabic girl's name, meaning light), whose protagonists were given colloquial Arabic voices in the Syrian dialect, surpassed the popularity of anything that came before.

Some say it was because daring ideas were introduced in a context that was familiar: Turkey is a Muslim country with values and customs similar to those in the Middle East, and the young couple's struggle against tradition rang true for many here.

Others suggest women were drawn to Noor because she is so independent, and to the show because it depicted a full-fledged romance, the kind of loving, equal relationship that many yearn for.

A Palestinian man holds a photograph of Noor and Mohannad, for sale at a street corner in the West Bank city of Ramallah. (Muhammed Muheisen/Associated Press)

There is no doubt that many women tuned in simply to contemplate Mohannad, who's real-life name is Kivanc Tatlitug, and whose Facebook fan page boasts tens of thousands of members, many of them swooning Arab women. (There have been several reports of divorces demanded by husbands infuriated by wives who confessed they'd fallen in love with Mohannad.)

More critical commentators on dozens of online chats dedicated to the discussion believe Arabs were drawn to the show because they suffer an "intellectual vacuum," or perhaps because they are gripped by an emotional "famine."

There's also the daring proposal that maybe they watched because they liked it.

Whatever the reason, streets everywhere from Gaza to Beirut to Riyadh would simply empty when the show was on.

According to one report, a group of nurses in Yemen were so distracted by Noor that they neglected a pregnant woman experiencing birth complications, who later had to undergo a caesarian birth to save her child.

And speaking of babies, there's apparently a rise in the number of Mideast newborns named Noor and Mohannad.

Religious authorities frown

The concern about Noor among the religious is that these shows will spread secular culture in a region that strongly identifies with Islam.

That discussion peaked this weekend when it appeared that one of Saudi's top clerics issued a fatwa last week that appeared to make it permissible to kill owners of the networks that air dubbed programs like Noor.

The supposed fatwa by Saudi Arabia's chief justice of the Supreme Judicial Council enraged many people, even some in the religious establishment who called on the cleric to revisit his decision.

Many of the show's critics felt bolstered by the ruling, and actually applauded it.

"This ruling is blessed, God reward you," one commentator wrote on a Syrian website. "There is no one to deter these prostituting satellite networks, not governments nor leaders."

Heated discussions erupted online, and onscreen, as news networks scrambled to explain what it all meant.

Sunday morning, the cleric, Saleh al-Luhaidan, appeared on television himself, to say that his comments had been taken out of context and that he never intended to impose a death sentence on network owners — who happen to be influential and powerful Saudis.

But with or without a fatwa, there's no question that the religious establishment still frowns on Noor and anything that resembles her amusing life.

As the show was winding down, an imam in a Saudi village delivered a biting sermon denouncing Noor. Villagers were reportedly so moved some of them went out and smashed their own satellite dishes in response.

And this past weekend, Ali al-Sistani, Iraq's top Shia cleric, belatedly forbade followers from watching foreign shows created abroad and then dubbed with Arabic voices, because he considers them a "western intellectual invasion." In a Friday sermon delivered on his behalf in Karbala, Iraq, he said such shows make adultery and unconventional relationships seem familiar and sanctioned, threatening to destroy Muslim social values.

So how will this soap opera end?

No one has yet proposed shutting down the networks, which is really the only way to stop them from airing these shows. They in turn are already promising more Turkish series, and all indications are that the public can barely wait.

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Comments (14)

pent123

Hello
Oh yes, I remember from history at school this time when a evil such as this arose in western culture they called it rock&roll. The end was near, all would be lost, really it's all there to read about.

Now if the religious all seeing and knowing pushed a little more romance and candle light, we'd have a lot less frustration to take out in war and firebombs.

Maybe if men who dominate these institutions religious or otherwise worked a little more on the strength to control themselves, they would not show all their weaknesses in trying to control others.
Pent123


Posted September 20, 2008 09:31 AM

Myra

Seoul

...Why does it seem most soap opera watchers are women?

Perhaps it is a carry over from when women were expected to more or less stay in the home, much like (I am assuming) women in Saudi Arabia today. They don't watch because they need drama, but because who the heck wants to iron all day. Even I would take a time out for 'Days of Our Lives' if I were them.

I don't know what other programs are run on networks in this part of the country, but perhaps the high rating is merely a reflection of its entertainment value relative to other aired programs. I wonder if there would be an issue if a violent Turkish murder mystery series were aired instead. With a culture where some could construe Saleh al-Luhaidan's mistaken threat of a fatwa to be true, I doubted. Killing better than a glass of wine? Go figure.

Posted September 20, 2008 08:57 AM

Vinny

Toronto

"Also, it may just be me, but why does it seem that soap opera watchers world wide are primarily women? "

Because women are addicted to drama, and that's secretly what many desire in their llife - emotional stimulation, ups and downs, despite what they may say. They want to get away from their boring everyday lives and soaps give them that fantasy.

Posted September 19, 2008 03:51 AM

BillH

There seems to be a common thread in religious fundamentalism, whether Islamic, Christian or other, that demands that any deviation from the rigid pronouncements of the invariably male clerics requires a violent and repressive response. Doesn't seem to matter whether it's the Grand Mufti or Pat Robertson. Thought and behavior outside their rigidly defined views equals sin and sin equals death.

Posted September 18, 2008 11:34 AM

RichieB

Calgary

It sure seems like the Islamic world is headed for very turbulent times. Communists in the USSR tried to block out the West in much the same way, and all it did was render communism obsolete. Those that want to erect walls to stem the tide of foreign ideas are bound to fail spectacularly.

I don't get the sense that Islam really knows where it is going. It seems to be stuck in time, and unable to move with it. That's a recipe for disaster.

Posted September 16, 2008 11:54 PM

rob

montreal

dear helen olson,
human drama isn't truly human until it properly reflects the times in which we live. sin? sinners? no. just some homo sapiens searching for hapiness, whether in the rights places or not.

Posted September 16, 2008 03:39 PM

Marcus

I'm glad to see that this sort of thing is catching on in the Arabic and muslim world. Even though soap operas are pretty much mindless entertainment, I think that any popular, secularizing influence is to be welcomed in a society that is otherwise so religiously oppressed.

The popularity of this show can only help dispel two common fallacies;

1. The fallacy held amongst radical muslims that they need to crush the USA to stop secularizing cultural influences (it's going to keep coming no matter what guys, get used to it).

2. The fallacy held amongst some westerners that all muslims are total religious nuts (obviously, most of them aren't if this show is that popular).

Posted September 16, 2008 03:20 PM

Victoria

I think that if a religion and society are strong enough then shows like this will not change anything...It is a show..hence it is for enjoyment...and it is up to the people who watch it to decide if it is the life for them or not...Does the media influence society...yes it does..and always will....but for societies and contries that put restrictions on everything, it gets harder and harder to keep those restrictions in place because people want to be able to choose...and by making this show " Not allowed or evil " You are actually encouraging people to watch it because people have this inherent need to " Do something bad, " Especially young girls...I really believe that if a religion and values are right and proper and true then if you relax your restrictions, then people will still maintain those values...if they don't...then they weren't that good to begin with...

Posted September 16, 2008 03:09 PM

Nick

Turkey is not that civilized actually, they don't even have basic human rights of people practising their religion and wearing their religious gear where ever and whenever they want.

You have to see this news in terms of the society in the middle east. Its not quite as perverted in terms of what is shown on tv there compared to what we see here.

Its not about being "informed" ... if you really want to be informed you'd rather watch Al Jazeera or CNN or CBC ;) but not a stupid soap opera!!

In a more "innocent" society, such shows could possibly go a long way toward the ills of the western culture of deception in relationships and people trying to enact having extra marital affairs which seems to be happening quite frequently in the west from married men like the recent governors in the news to CEOs to the politicians to the ordinary man/woman having committed some form of adultery. If one part of the world is untouched by these perversions... is it really that bad?

Posted September 16, 2008 02:56 PM

ColbyB

Alberta

Men watch soap operas too! It's called WWE!!

Posted September 16, 2008 02:49 PM

Selma

Alberta

OMG, why is everything a big deal. They shouldn't blame Turkey for being civilized and creating shows. People that are not approving should not be broadcasting it over to their countries. This is all politics of men and them trying to control their women. They are losing their war because women are getting informed. Shouldn't these women decide for themselves what is good and what is not. Just because there is things in there such as alcohol that is a personal choice. No one is making anyone do anything they don't want to do. Go on women, watch your shows its your right.

Posted September 16, 2008 12:20 PM

Helen Olson

Saskatchewan

Women love romantic fantasies. But most would find soap operas just as enjoyable without bringing into them promiscuity and alcohol, etc. What is wrong with a simple romantic story with attractive leading ladies and men, without bringing sin into it. Once they start they keep pushing the envelope, becoming more and more depraved - almost as if there was an evil plan behind it all to bring down family values in a society. Take a good look at the U.S. and Britain.

Posted September 16, 2008 10:56 AM

alan gallant

Ontario

Interesting article. It was not that long ago that various Christian groups were following the leading of their pastors and smashing their TV sets. - People the world over are both fascinated and repulsed by sin, the result of our own sinful nature at war with the innate desire for justice and righteousness we all have. We will not create a better world by violence, but rather by recognizing that the problem starts internally, with me - not with the sinfulness of others.

Posted September 16, 2008 10:01 AM

Mrs. C.

Saskatchewan

I wonder if those who went home and smashed their satellite dishes after a moving sermon by their iman were the women who watch the show, or their angry male family members?

Also, it may just be me, but why does it seem that soap opera watchers world wide are primarily women?

Posted September 16, 2008 09:17 AM

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About the Author

Nahlah AyedNahlah Ayed has been CBC Television's correspondent in Beirut since 2004. She joined the CBC in Nov. 2002, and moved to Jordan, then immediately to Iraq, for the lead-up to the war.

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