The CBC Election Pollcast, hosted by CBC poll analyst and ThreeHundredEight.com founder Éric Grenier, explores the world of political polls, their influence on the media, and the trends they are showing.

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Dimitri Pantazopoulos, partner at Maple Leaf Strategies.

Joining Éric this week is Dimitri Pantazopoulos, partner at Maple Leaf Strategies. Having polled for the federal Conservatives and the B.C. Liberals, he discusses how the polls the parties commission differ from the ones that are published in the media.

What are parties looking for in the numbers? How much of an influence do polls have on party strategy? What should the public be looking out for when they see a poll in the newspaper? Listen to this week's podcast.

Download this and all episodes of the Election Pollcast here.