The Hudson's Bay Company and the Canadian Olympic Committee are set to unveil Team Canada's official uniforms for the 2014 Sochi Olympic Games Wednesday at an event in Toronto.
It marks the ninth time HBC has served as official outfitter to Canada's Olympic team. The first was in 1936, and the company is under contract to supply the team until 2020.
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For Sochi, HBC tweaked its popular red mitten design from the 2010 Vancouver Games and released the 2014 edition of the red Olympic mittens on Sept. 10.
Athletes will wear the uniforms at the opening and closing ceremonies, as well as in the Olympic Village and on the podium in the event of a medal win.
The new team uniforms will be unveiled at 2 p.m. ET Wednesday, marking 100 days until the start of the Olympics in Russia.