Pharrell Williams is apologizing to his fans after appearing in a First Nation headdress on the cover of a fashion magazine.
"I respect and honour every kind of race, background and culture,” he said. “I am genuinely sorry."
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Fans were quick to express their anger after the Elle UK magazine cover was released yesterday. Williams is known for his fashion choices including odd headgear, but fans say this latest stunt is not just outrageous, it's offensive.
Hey @Pharrell I'm inviting you to a traditional Sundance so u can learn about the sacrifice that's put in before someone wears a headdress— Wab Kinew (@WabKinew) June 4, 2014
The American singer is just the latest artist to be accused of cultural appropriation. After donning traditional First Nation gear in a music video last year, Gwen Stefani was also forced to apologize.
Chanel, Victoria's Secret, H&M, Urban Outfitters and Paul Frank have also come under fire for inappropriately using First Nations symbols or imagery in their fashions.
Although, offenders are often quick to apologize and claim they are attempting to honour First Nations culture, some say it is insulting and perpetuates stereotypes of indigenous people.
@Pharrell i'm native American and that cover is offensive. THAT IS NOT A EDM WEAR NOW!! It Traditional Headwear worn by Native Americans!!!— Alexander F. Spencer (@Navajo_Spencer1) June 4, 2014
What do you think? Are you offended?