A federal judge has dismissed two counts in a lawsuit the Navajo Nation filed against clothing retailer Urban Outfitters Inc.
U.S. District Judge Bruce Black in New Mexico says the tribe didn't show that the "Navajo" mark is famous.
Black wrote Friday that few courts have found trademarks to qualify as "famous." The legal definition must be met to move forward with federal and state dilution claims.
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Black says the "Navajo" trademark is more of a niche and not recognized as a household name in the United States.
Six other counts remain in the 2012 lawsuit that centres on trademark infringement, unfair practices and false advertising.
Urban Outfitters and its subsidiaries, Free People and Anthropologie, are named as defendants.