Caffeine use extended despite health warnings
CBC News
Posted: Sep 26, 2011 9:06 PM ET
Last Updated: Sep 27, 2011 12:27 PM ET
Non-cola drinks such as IRN-BRU are finding a market in Canada thanks to Health Canada's change. (CBC)
Health Canada extended the use of caffeine to non-cola soft drinks last year, even as it was being warned that children are already consuming too much of the stimulant, CBC News has learned.
Canada's blocking of IRN-BRU, the leading non-cola soft drink in Scotland, was "a long-standing trade irritant," according to the Department of Foreign Affairs and International Trade.
The drink contains caffeine, so it couldn't be sold in Canada, though the manufacturer had tried for years to get into the Canadian market.
"For decades, Canada was one of the few places in the world that insisted caffeine couldn't be added to those non-cola drinks," CBC senior investigative correspondent Diana Swain reported Monday on The National.
"But last year that rule was quietly dropped by Health Canada — not because caffeine was suddenly good for kids … but because it was good for trade."
Parents trying to discourage caffeine use among young people can no longer bank on non-cola drinks. CBCHealth Canada's own internal research cautioned about the tradeoff.
"The current intake of caffeine from cola-based beverages for certain subsets of the population such as children … already exceeds H.C.'s recommendations," Health Canada's internal research said.
In the next line, it warns that that letting more companies add caffeine to soft drinks will only lead to more kids getting too much of it.
Initially, no one from Health Canada would agree to talk to CBC News on camera, but the department did send a written response: "Health Canada's decision to permit the addition of caffeine to non-cola soft drinks was based solely on health and safety considerations."
'If I don't have my monster … I'm going to be tired,' says one student. CBCLater, appearing on CBC's Power & Politics with Evan Solomon, Health Minister Leona Aglukkaq said repeatedly that the department's decision was based only on scientific evidence.
"Based on science and safety information, Health Canada reviewed the information and made the recommendation," she said. "And ultimately, that’s the role of Health Canada, based on the best information available at the time. And safety is the basis of their recommendation."
For Canadian parents, keeping their children away from caffeine has never been tougher. At one time, steering kids toward non-cola sodas was the way to go.
Now with caffeine in non-cola drinks, the task has become less straightforward — and caffeine appears to be growing more popular among students.
"If I don't have my Monster or I don't have my frappuccino … I’m going to be tired," one student told CBC News.
Last year, a panel reporting to Health Canada said that energy drinks such as Red Bull, Rockstar and Monster should be renamed "stimulant drug-containing drinks" and only be sold under the direct supervision of a pharmacist.
The panel, whose report was obtained by Postmedia News, said stricter control of energy drinks is important in order to address consumer confusion, especially among young people who can now purchase the caffeinated beverages at convenience stores alongside sports drinks, juices and pop.
"This would more formally signal to the general public that these are drug products, not foods," the November 2010 report said.
At one point in 2010, Health Canada had planned to require energy drink makers to add a risk statement on cans: "Irregular heart rate or rhythm have been known to occur, in which case discontinue use and consult a health-care practitioner."
Share Tools
Top News Headlines
- Obesity now recognized as a disease
- The American Medical Association has voted to recognize obesity as a disease, while doctors in Canada say they also treat it as such. more »
- B.C. First Nation sets fires to save bison
- A First Nation band is reviving the age-old practice of controlled burning in order to improve the health of forests and restore the population of the wood bison in a corner of northeastern B.C. more »
- 1 in 8 bird species threatened with extinction
- One in eight bird species worldwide faces the threat of extinction, according to a report released by Birdlife International. more »
- Canada buys rare War of 1812 collection for $573K
- The government of Canada was the winning bidder for a large collection of letters, maps and other papers that once belonged to Sir John Sherbrooke, the lieutenant-governor of Nova Scotia who conquered Maine for the British during the War of 1812. The collection sold for $573,000 at auction in London. more »
Must Watch
Latest Health News Headlines
- Obesity now recognized as a disease
- The American Medical Association has voted to recognize obesity as a disease, while doctors in Canada say they also treat it as such. more »
- Are e-cigarettes safe to puff?
- As electronic or e-cigarettes grow in popularity, some health advocates want them to be regulated. more »
- Fredericton teen attends prom despite serious allergies
- A Fredericton high school student went to her prom on Tuesday night, despite the threat that one waft of perfume could have serious consequences. more »
- Starbucks rolls out calorie info on U.S. store menus
- Starbucks will start posting calorie counts on its menu boards in American stores next week, before federal legislation changes to require the coffee chain to do so. The U.S. Food and Drug Administration is mulling over regulation that would force franchises with more than 20 locations to post nutritional information. more »
FEATURED HEALTH
- Sopranos star James Gandolfini dies in Italy
- Wearing a mask at a riot is now a crime
- Dozens of children seized from Manitoba Mennonite community
- B.C. teacher duct-taped students' mouths
- B.C. First Nation sets fires to save bison
- Obesity now recognized as a disease
- Richmond widow racks up $1,800 hospital parking bill
- Bob Rae quits as MP in 'very emotional' decision
- Hail, flash floods hit southeast Alberta

