Large cigarette displays in stores, known as "power walls," will be illegal across Newfoundland and Labrador beginning Jan. 1, 2010.

Stores owners say they're getting ready for the new provincial law that will mean they can no longer display, promote or advertise cigarettes.

It's all part of the province's plan to cut down the number of people lighting up.

"We're going to do the simplest thing and put up a curtain," said Todd Seward, who owns two stores in Labrador City, western Labrador.

Some consumers are pleased with the change.

"You walk into any convenience store and you go up to the cash and it's right in your face. So I think it's a great idea to just cover it up," said Zonya Crew, of Labrador City.

Seward doesn't expect the new law will affect tobacco sales.

"Its not like buying a candy bar. Most people are loyal to a brand and they come in and ask for that without even looking," he said.