Feds to spend $3.2M on anti-drug ads
Last Updated: Monday, April 28, 2008 | 5:08 PM ET
The Canadian Press
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The Conservative government is spending $3.25 million on new anti-drug ads that urge parents to talk to their kids about narcotics.
Federal Health Minister Tony Clement said all the recent talk about marijuana decriminalization has left kids confused about the dangers of drugs.
Clement said as the health minister — and a father — he is deeply troubled by the prevalence of drug use among young people. So, for the first time in two decades, the federal government will fund anti-drug ads on TV.
They will closely resemble recent radio and print ads which cost $3.5 million and show young children referring to a variety of drugs by their commonly used street names.
The TV ads conclude with a warning to parents: "Learn the language, before your kids do."
Clement said he was concerned by a recent survey that suggested 25 per cent of young people aged 15 to 24 had tried marijuana in the last year — compared with just 19 per cent who tried cigarettes.
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