So, perhaps you've heard: La La Land didn't win best picture at the Oscars.

But if every cloud has a silver lining, this one might be called golden: The Emma Stone-Ryan Gosling musical, which did win six Oscars, has been racking up box office numbers remarkable for a musical — nearly $417 million US globally so far, according to comScore — and even more for an original one with no previously known songs or story.

La La Land

Starring Emma Stone and Ryan Gosling, Damien Chazelle's eye-popping, toe-tapping La La Land ranks third in all live-action film musicals, behind the 2008 Mamma Mia! and the 2012 Les Misérables, neither of them original. (Lionsgate Movies)

Damien Chazelle's eye-popping, toe-tapping creation ranks third in all live-action film musicals, behind the 2008 Mamma Mia! and the 2012 Les Misérables, neither of them original.

"That's big-time money," says Paul Dergarabedian, senior media analyst at comScore. "At times, the musical genre has been marginalized or not taken seriously. But this is serious business."

It's enough to make a musical fan break into sudden, joyful song — and as musical fans know, there's absolutely nothing wrong with that! — perhaps on the way to the multiplex, where this weekend Emma Watson's Beauty and the Beast is expected to have a huge, $120 million US-style opening.

Beauty and the Beast

This weekend, Disney's live-action Beauty and the Beast, starring Emma Watson, Dan Stevens and a Harry Potter-calibre array of top British actors, is expected to have a huge, $120 million US opening. (Walt Disney Studios)

And if a Disney tale featuring a Harry Potter-calibre array of top British actors isn't your thing, you need only wait; there's a slew of other live-action musicals in the works, a combination of originals, sequels and remakes.

This Christmas, we'll have Hugh Jackman as P.T. Barnum in The Greatest Showman, with music by La La Land lyricists Benj Pasek and Justin Paul, and a year later the high-profile Mary Poppins Returns with Emily Blunt, Lin-Manuel Miranda and Meryl Streep, among others.

Emily Blunt as Mary Poppins

Emily Blunt appears in a scene from the upcoming film Mary Poppins Returns, which has also cast Hamilton's Lin-Manuel Miranda and Meryl Streep. (Walt Disney Studios)

Also reportedly on tap: a Will Ferrell-Kristen Wiig original musical about the little-known world of corporate musicals, and a Josh Gad musical with songs by Broadway luminaries Alan Menken and Stephen Schwartz. A musical version of the Broadway megahit Wicked is also coming down the pike.

Hits pave the way 

And there's more yet to come. "Good movies beget other good movies," says Marc Platt, a producer of La La Land, not to mention the upcoming Mary Poppins Returns and Wicked films.

"So when a movie captures the imagination and hearts of people around the world, it's going to have a positive influence on similar genres getting made."

In a broader cultural sense, is the musical undergoing a renaissance, or at least a major moment? Or is it all just a happy coincidence? Certainly, it's been a great time for musicals on Broadway, where Miranda's Hamilton has been breaking all kinds of records (and bringing with it a hugely enthusiastic, youthful audience) since it opened in July 2015. And on TV, there's been the trend of live musicals like GreasePeter Pan and Hairspray.

TV Hairspray Live! Designer

It's been a great time for musicals on Broadway, where Hamilton has broken record upon record, and on television, which has seen a trend of popular live musicals such as Grease, Peter Pan and Hairspray, shown here. (Trae Patton/NBC/Associated Press)

"I don't think it's a coincidence," says Mandy Moore, the choreographer of La La Land, who's also worked extensively in television.

"I think it went away for a while, that style of storytelling, and that style of music, and it's like anything — bellbottoms were cool, and then they were not cool, and then they were cool again. People throw it away for a while and then come back to it and remember, oh, that was really cool, and why don't we reinvent it?"

To Menken, who composed the music for Beauty and the Beast (and many other musicals), the moment for musicals has been happening "for quite a while."

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Hamilton's Lin-Manuel Miranda, seen performing in New York in 2016, has helped revive interest in the musical genre and its appeal beyond Broadway. (Theo Wargo/Getty Images for Tony Awards Productions)

"Look at the box office," he said in a recent interview, listing Hamilton and a slew of other Broadway shows, by him and others.

'They're taking from the past, drawing on what they've learned and studied, but putting it through the lens and the filter of their very contemporary world.' - Producer Marc Platt

"It's just an explosion of musicals. And this new generation coming up who were sort of weaned on our influence, and they're kicking butt."

Platt and Moore, of La La Land, also point to the younger creative voices injecting life into musicals in various forms; Chazelle is 32, and Miranda 37.

"It's part of the evolution of the art," says Platt.

Damien Chazelle

Hamilton's Miranda and La La Land director Damien Chazelle are among the younger creative voices injecting life into musicals in various forms. (Getty Images)

"You have new young voices who grew up seeing the world in a certain way, and hearing the world in a certain way. And what's really interesting is ... they're all steeped in the history of the genre. Lin-Manuel and Benj and Justin can tell you every piece of musical theatre history, the way that Damien can tell you the history of great American and French New Wave musical cinema. And so they're taking from the past, drawing on what they've learned and studied, but putting it through the lens and the filter of their very contemporary world."

Beauty director Bill Condon credits animated musical films with getting audiences comfortable with the simple act of a character breaking into song.

"And then if you let it happen, it turns out that the audience actually loves that," Condon says.

"There's a wider audience for it, for just the joy of breaking out into song. It feels like the audience has caught up again."

They may have caught up, but that doesn't mean it's going to be easy for future screen musicals to capture the La La Land magic, says Dergarabedian of comScore.

"It's not going to happen every year," he says. "That was lightning in a bottle."

LA La land opening scene

Dancers appear in La La Land's rollicking opening number. 'There's a wider audience for it, for just the joy of breaking out into song. It feels like the audience has caught up again,' says Beauty and the Beast director Bill Condon. (Dale Robinette/Lionsgate)