Launching a business in the midst of a recession
- April 16, 2009 3:46 PM |
- By Your Voice
Submitted by Donna Saslove
About: Donna Saslove recently opened a dress and shoe store called Original on Queen Street West in Toronto. Despite the current economic climate, Donna is optimistic about the store's future and the future of retail in Canada.
My take: Even if there is a recession, it does not exist in here. I don't expect it to have an effect after prom season.
In a recession, you will still buy something that makes you feel good. We feel confident about opening the store at this time because there's nothing quite like it.
We decided in January that we would open a new store and also knew that we had to open by March break. We designed the store and totally renovated the building.
We did about a year's worth of work in three months.
We opened on the first day of March break because it's sort of the official day of prom shopping.
In a recession, people do still shop for whatever reason. You just have to have what people need and want.
Summer is here and I'm confident things will get better for everyone.
Have new businesses opened up in your community? Are you seeing a lot of closures? Send us your report.
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